Ghost Booth Events
A premium photo booth experience for weddings and corporate events
Project Overview
Ghost Booth Events is a premium photo booth rental company specializing in high-quality photo experiences for weddings, corporate events, and private parties in Australia. They needed a website that would showcase their unique offerings, streamline the booking process, and reflect their brand's premium positioning.
The Challenge
- 1
Their outdated website wasn't effectively showcasing their premium photo booth offerings or communicating their unique value proposition.
- 2
Time-consuming and error-prone booking system creating friction for potential customers.
- 3
High bounce rates from smartphone users, who make up over 60% of their target audience.
- 4
Poor search engine visibility for key terms related to their services in their target markets.
Our Solution
- 1
Modern, Responsive Design
A sleek, mobile-first design that showcases their photo booths and services with high-quality imagery and intuitive navigation.
- 2
Streamlined Booking System
An integrated booking platform that simplifies the reservation process and automatically syncs with their internal calendar.
- 3
Portfolio Showcase
A dynamic gallery featuring past events to demonstrate the quality and versatility of their photo booth services.
- 4
SEO Optimization
Comprehensive search engine optimization focusing on local wedding and corporate event keywords.
Our Process
1. Discovery & Research
We began with a comprehensive discovery phase, interviewing the Ghost Booth Events team and analyzing their target audience. We researched competitors and identified market opportunities to differentiate their brand.
2. UX/UI Design
Based on our findings, we created wireframes and interactive prototypes focused on showcasing their photo booths and streamlining the booking process. We incorporated their brand colors and aesthetic into a modern, clean design.
3. Development
We built the site using Next.js and React, implementing responsive design principles to ensure a seamless experience across all devices. The booking system was integrated with their existing calendar and payment processing.
4. Testing & Launch
Before launch, we conducted extensive testing across different devices and browsers. We also performed user testing to ensure the booking process was intuitive and efficient.
The Results
Booking Increase
Increase in wedding bookings within the first 3 months
Time Saved
Reduction in administrative time spent on the booking process
PageSpeed Score
Up from initial score of 50, improving site performance
Client Feedback
“We couldn't be happier with our new website! 😍 The design perfectly captures our brand, and our clients are finding it much easier to explore our services. Thank you Ned and the Orkkid team for your wonderful work!🌸”
Gina Balic
Founder, Ghost Booth Events
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