How Ghost Booth Events earned 17,864 organic clicks and 176 wedding enquiries from Google and AI search
In short
Between 29 April 2025 and 28 August 2026, gbevents.com.au recorded 17,864 clicks and 2.06 million impressions from Google Search across 110 ranking pages, with the homepage alone earning 3,024 clicks. Orkkid rebuilt the website, then built a wedding-planning content engine that ranks for the questions couples ask months before they book. Over the period, 176 enquiries came to Ghost Booth Events from Google and AI search, a figure confirmed by the studio.
- 17,864
- organic clicks
- 2.06M
- search impressions
- 3,024
- homepage clicks
- 176
- enquiries from Google and AI search
16 months, Google Search Console
110 ranking URLs
brand and direct-intent visits
confirmed by the studio
- Client
- Ghost Booth Events
- Industry
- Weddings & Events
- Services
- Web design, Development, SEO, Content strategy, Brand storytelling
- Built with
- Next.js, React, TypeScript, Tailwind CSS
- Period
- 29 April 2025 to 28 August 2026 (Google Search Console)
- Location
- Melbourne, Victoria
- Live site
- gbevents.com.au
Where Ghost Booth Events started
Ghost Booth Events runs photo booth installations, signage, stationery, and content for weddings and high-end events in Melbourne. The work is genuinely beautiful. The website was not, and it was invisible in search: couples who saw a Ghost Booth setup at a friend's wedding had no way to find a site that reflected the same level of craft, and couples who had never heard of the studio had no way to find it at all. We rebuilt the site from the ground up, then built the content engine that now brings the studio a steady stream of couples in the planning stage.
The work, step by step
- 01
Visual-first rebuild
Full-bleed galleries, real wedding video, and portfolio-style detail pages that let the production speak before any copy does. Built on Next.js so it loads fast on the phones couples actually browse on.
- 02
Service pages as the conversion layer
Dedicated pages for photo booths, signage, audio guestbooks, decor hire, and stationery. These are the pages that rank for buying intent: the photo booth page alone recorded 39,965 impressions and 228 clicks in the period.
- 03
A content engine for the planning journey
Couples search for wedding wishes, ceremony scripts, entrance songs, and speech templates months before they book suppliers. We built a library that owns those questions: two wedding-wishes guides alone recorded 1.4 million impressions and 10,588 clicks.
- 04
Streamlined enquiry flow
A simple booking enquiry with the few fields Gina actually needs, replacing a back-and-forth email chain that used to cost the team hours each week, so the traffic the content earns has somewhere to go.
- 05
Editable portfolio and blog
The team can publish new event galleries and articles themselves, no developer involvement, so the site keeps compounding without a retainer for every update.
Sixteen months of Google Search data
Every number below comes from the gbevents.com.au Google Search Console property for 29 April 2025 to 28 August 2026. Clicks are visits from Google Search; impressions are how often the site appeared in results.
| Total organic clicks | 17,864 |
|---|---|
| Total impressions | 2,055,188 |
| Pages receiving impressions | 110 |
| Average click-through rate | 0.87% |
| Blog share of clicks | 78% (about 13,900 clicks) |
| Homepage | 3,024 clicks from 87,710 impressions |
| Service pages (photo booth, signage, audio guestbook, decor, stationery, corporate) | about 490 clicks |
| Single best-performing article | 7,907 clicks from 688,158 impressions |
- The homepage became the second most-clicked URL on the site: 3,024 clicks, most of them branded and direct-intent searches that did not exist before the rebuild and content program.
- Planning-stage content did the heavy lifting: 78% of all clicks came from articles answering questions couples ask months before they book.
- Service pages captured buying intent at the bottom of the funnel, with the photo booth, signage, and audio guestbook pages together recording more than 88,000 impressions.
- 176 enquiries came from Google and AI search across the period, confirmed by the studio against its own enquiry records.
Top pages by clicks
| Page | Clicks | Impressions |
|---|---|---|
| Blog: 75 wedding wishes for your sister | 7,907 | 688,158 |
| Homepage | 3,024 | 87,710 |
| Blog: Top 15 wedding wishes | 2,681 | 711,687 |
| Blog: The psychology of photo booth poses | 1,141 | 88,785 |
| Blog: Wedding party entrance songs | 412 | 61,409 |
| Blog: Non-religious wedding ceremony scripts | 399 | 29,668 |
| Service page: Photo booth hire | 206 | 39,965 |
| Service page: Signage | 105 | 42,812 |
Source: Google Search Console export, gbevents.com.au, 29 Apr 2025 to 28 Aug 2026.
The lessons that transfer to your business
Planning-stage content compounds
Couples plan for a year. Owning the questions they ask early (wishes, scripts, songs, speeches) puts the studio in front of them before any supplier search begins. Two guides produced 1.4 million impressions on their own.
Brand traffic follows content
A site nobody searched for by name now earns thousands of homepage clicks. Wide, useful content makes a brand searchable, which is exactly the signal AI engines use when deciding who to recommend.
Service pages convert what content attracts
Informational traffic is broad by nature. The commercial result comes from the service pages and enquiry flow that catch couples once they move from planning to booking.
Topical authority is measurable
110 pages earning impressions in one niche is what topical authority looks like in data. It is also what makes a business citable when someone asks ChatGPT for a Melbourne photo booth.
“We couldn't be happier with our new website! The design perfectly captures our brand, and our clients are finding it much easier to explore our services. Thank you Ned and the Orkkid team for your wonderful work!”
Gina BalicFounder, Ghost Booth EventsFrequently asked
What results did Ghost Booth Events get from organic search?+
Between 29 April 2025 and 28 August 2026, gbevents.com.au recorded 17,864 clicks and 2,055,188 impressions from Google Search across 110 pages, with the homepage earning 3,024 clicks. The studio confirmed 176 enquiries from Google and AI search over that period.
What did Orkkid actually do for Ghost Booth Events?+
A full website rebuild on Next.js with visual-first design and a streamlined enquiry flow, dedicated service pages for photo booths, signage, audio guestbooks, decor and stationery, and an ongoing wedding-planning content program targeting the questions couples ask before they book suppliers.
Which content performed best?+
Two wedding-wishes guides recorded 10,588 clicks and about 1.4 million impressions between them. Guides on photo booth poses, wedding party entrance songs, non-religious ceremony scripts and maid of honour speeches each earned hundreds of clicks. Blog content accounted for about 78% of all clicks.
Does informational traffic actually turn into bookings?+
Not every reader of a wedding-wishes article is a customer, and we do not pretend otherwise. The commercial signal is the homepage (3,024 clicks, mostly branded and direct-intent) and the service pages (about 490 clicks from buying-intent searches), plus the 176 enquiries the studio confirmed from Google and AI search. Content builds the audience; service pages and the enquiry flow convert it.
How long did it take?+
The rebuild launched in 2024. The search data above covers the sixteen months from April 2025, which is when the content program had enough published pages to compound. Search results build over quarters, not weeks.
Can this work for other wedding and event businesses?+
Yes, and the same pattern applies to any service business whose customers research for months: own the planning-stage questions, build service pages for the buying-stage searches, and make sure both are readable by Google and AI engines. Orkkid's AI SEO program runs exactly this playbook.
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