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30-Day AEO Launch Playbook for Australian Service Businesses
Week by week breakdown of launching an Answer Engine Optimization program from zero. Real actions, real tools, real metrics. The exact sequence we run for new Orkkid clients.
Ned Mehic
Founder, Orkkid
Latest Articles
Showing 1-9 of 72 articles

How to Optimize for Claude AI in 2026 (The Quiet Citation Engine)
Claude is the quietest of the major AI engines but powers a meaningful slice of enterprise queries. Here's how to get cited inside Claude responses, and why the optimisation patterns differ from ChatGPT and Perplexity.
Ned Mehic
AEO for HVAC Contractors in Sydney (2026 Playbook)
Sydney HVAC has unique demand patterns that AI search now amplifies: summer emergency, winter heating, year-round commercial, and a long tail of split-system queries. Here's how to be the contractor AI recommends.
Ned Mehic
AEO for Real Estate Agents in Melbourne (2026 Guide)
Melbourne real estate is one of the most AI-disrupted service categories in 2026. Buyers, sellers, and renters are asking ChatGPT and Perplexity who to trust before they ever search Google. Here's the playbook.
Ned Mehic

Topical Authority for AI Search: How to Build It in 2026
Topical authority is what separates the brand AI engines reach for from the brand they ignore. Here is how to build it in 2026, with a clear content cluster strategy.
Ned Mehic
Brand Mentions: The Underrated AEO Signal
Most AEO advice covers what to do on your own site. The bigger lever sits off your site. Why brand mentions matter more for AI search than they ever did for Google.
Ned Mehic

AEO Schema Markup: The Complete Guide for 2026
Schema markup is what tells AI engines exactly what your business does. Complete 2026 guide covering Organization, LocalBusiness, Service, Article, DefinedTerm, and the FAQPage trap.
Ned Mehic
How to Write Content That AI Will Cite (Passage-Level Citability)
Most content fails to get cited by AI. The fix is not more words. It is the way each paragraph is shaped. Here is the writing framework we use for every Orkkid client.
Ned Mehic
5 Free AEO Tools We Just Shipped (And Why They Exist)
We just launched five free tools for the AI search era. Live citation checking, real visibility audits, schema and llms.txt generation, prompt panels. Here's what each one does and how to use them.
Ned Mehic

What ChatGPT Tells Melbourne Homeowners About Solar (And Why Your Business Probably Isn't In The Answer)
We asked ChatGPT 50 questions Melbourne homeowners ask before buying solar. Only 17 installers got named. Here's the full leaderboard and the 12 open lanes.
Ned Mehic
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