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Expert articles, guides, and resources to help you build a more effective website and grow your business online.
The Exact Local SEO Playbook We Use for Service Businesses (2026)
Our internal 90-day framework for getting plumbers, HVAC contractors, and service businesses into the Google Map Pack. No fluff-just the process we use for clients.
Ned Mehic
Founder, Orkkid
Latest Articles
Your Website Gets Traffic But No Calls: The 7 Conversion Killers We See on Every Service Business Site
You're paying for SEO. Traffic is up. But the phone isn't ringing. Here's exactly what's broken and how to fix it-based on auditing 200+ contractor websites.
Ned Mehic
What Does a Website Cost for a Service Business in 2026? The Real Numbers
Straight answers on website pricing for plumbers, HVAC contractors, and service businesses. What you get at each price point, what's worth paying for, and what's a waste of money.
Ned Mehic
Local Pack Ranking Strategies for 2026: What's Working Now
The local 3-pack is more competitive than ever. Here's what's actually moving the needle for service businesses heading into 2026-and what's become table stakes.
Ned Mehic
Website Maintenance for Service Businesses: The Complete Guide
Your website isn't a 'set it and forget it' asset. Neglected sites lose 2-3% of traffic monthly, develop security vulnerabilities, and slowly stop generating leads.
Ned Mehic
DIY vs. Professional Website: The True Cost for Service Businesses
That $200 Wix website could cost you $50,000 in lost leads over three years. Here's the real math on DIY vs. professional websites for service businesses.
Ned Mehic
"Near Me" Searches: How to Capture High-Intent Local Traffic
"Near me" searches have grown 500% in 5 years. These are your highest-intent prospects. Here's how to show up when they're ready to buy.
Ned Mehic
Website Analytics for Service Businesses: The Only Metrics That Matter
Your analytics dashboard has 200 metrics. You need 7. Here's what service business owners should actually track-and how to use that data to grow revenue.
Ned Mehic
Local SEO Audit Checklist 2025: The Complete Guide
A comprehensive local SEO audit can reveal thousands in lost revenue. Here's the exact 47-point checklist we use to audit service businesses-yours free to use.
Ned Mehic
Google Business Profile Posts Strategy: Free Marketing Most Businesses Ignore
Google gives you free advertising space right in search results. Yet 85% of businesses never post. Here's how to use GBP posts to drive clicks, calls, and conversions.
Ned Mehic
Contact Form Optimization for Service Businesses: More Leads, Same Traffic
Your contact form is losing leads. Every extra field costs you 4-7% of conversions. Here's how to optimize forms that turn visitors into booked appointments.
Ned Mehic
Service Area Pages SEO Strategy: Rank in Multiple Cities
You serve multiple cities but your website only ranks in one. Here's how to build service area pages that capture traffic from every market you serve-without triggering duplicate content penalties.
Ned Mehic
Trust Signals for Contractor Websites: 12 Elements That Win Jobs
Homeowners are skeptical of contractors. Your website has 7 seconds to prove you're legitimate. Here are the 12 trust signals that turn skeptics into customers.
Ned Mehic
Local Citations Guide for Service Businesses: What You Actually Need
Citations used to be the backbone of local SEO. In 2025, they're table stakes. Here's the streamlined approach to citations that saves time and actually moves the needle.
Ned Mehic
Website Redesign: When It's Time to Invest (And When It's Not)
Not every website needs a redesign. Some need strategic updates. Others are costing you leads every day they stay live. Here's how to know which situation you're in.
Ned Mehic
25 Questions to Ask Web Designers Before You Hire Them (Save Yourself From Disaster)
Hiring the wrong web designer costs more than money - it costs time, stress, and lost opportunities. Ask these 25 questions to find the right partner.
Ned Mehic
17 Signs You Need a New Website (Before Your Competitors Beat You)
Is your website killing your business without you knowing it? Here are 17 warning signs that it's time for a website redesign before you lose more customers.
Ned Mehic
Google Maps Ranking Tips for Contractors: Dominate the Local Pack
The local 3-pack drives 44% of clicks in local search. Here's exactly how contractors-HVAC, plumbing, roofing, electrical-can outrank competitors on Google Maps.
Ned Mehic
Landing Page Design for Home Services: Convert Clicks Into Customers
Your Google Ads are sending traffic to your homepage. That's costing you 40% of potential leads. Learn how dedicated landing pages turn paid traffic into booked jobs.
Ned Mehic
How to Get More Google Reviews for Your Service Business
Reviews are the lifeblood of local SEO. Here's a proven system for generating consistent 5-star reviews without begging, bribing, or breaking Google's rules.
Ned Mehic
Website Call Tracking for Service Businesses: Measure What Matters
If you don't know which marketing channels drive phone calls, you're flying blind. Learn how to set up call tracking that shows exactly where your leads come from.
Ned Mehic
Electrician SEO: How to Get More Local Customers Online
Boost your electrical business with proven electrician SEO strategies. Learn how to rank higher in local searches and attract more customers today.
Ned Mehic
Local SEO Ranking Factors for Service Businesses: What Actually Matters
Not all ranking factors are created equal. Here's what actually moves the needle for service businesses in local search-backed by data from thousands of local SEO campaigns.
Ned Mehic
SEO for Dentists: The Complete Guide to Growing Your Dental Practice Online
Master SEO for dentists with proven strategies to attract more patients, improve local rankings, and grow your dental practice through search engine optimisation.
Ned Mehic
Mobile-First Design for Contractors: Why 73% of Your Leads Are on Phones
Most contractor websites still prioritize desktop design while 73% of home service searches happen on mobile. Here's how to flip your approach and capture more leads.
Ned Mehic
The Real Cost of a DIY Website vs. Professional Web Design in 2025: Comprehensive Comparison
Building a website in 2025 puts business owners in a spot where their choices really can shape their online future and their bank account. Discover the real cost differences between DIY and professional web design.
Ned Mehic
Google Business Profile Optimization: The 2025 Playbook
Your Google Business Profile is often the first impression potential customers have of your business. Here's how to optimize every element for maximum visibility and conversions in 2025.
Ned Mehic
Website Speed Optimization for Service Businesses: The Complete Guide
A 1-second delay in page load time costs you 7% of conversions. Learn the exact speed optimizations that turn slow service business websites into lead-generating machines.
Ned Mehic
8 SEO Strategies for Solar Installation Companies That Boost Visibility in 2025
Discover effective SEO strategies tailored for solar installation companies to improve online visibility, attract qualified leads, and outperform competitors in the growing renewable energy market.
Ned Mehic
7 Website Features That Convert Solar Visitors Into $50K+ Customers
These 7 website features helped solar companies generate $2.3M in additional revenue. Real conversion data, implementation guides, and ROI analysis included.
Ned Mehic
10 Website Features That Generate Real Leads for HVAC Companies
Stop losing customers to competitors. These 10 proven website features have helped HVAC companies increase leads by 300%+ and dominate their local markets.
Ned Mehic
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