15 proven strategies to fill your dental chair. From website optimization to Google Ads, referral programs to insurance-based targeting - with real cost and ROI numbers for each channel.
Your hygienist has openings. Your schedule has gaps. You know you could handle 30% more patients, but the new patient phone is not ringing enough. Meanwhile, the corporate dental chain that opened two miles away seems to have a full waiting room every day.
The difference is not clinical quality. It is marketing execution. They are doing 10 things to attract patients online. You are doing 1 or 2.
This guide covers 15 proven strategies for getting more dental patients, ranked by ROI. Each strategy includes real cost benchmarks, expected results, and specific implementation steps. No vague advice. Actual tactics you can execute this month.
If you are building your online presence from the ground up, start with a high-converting dental website, because every strategy on this list works better when it sends patients to a site designed to convert.
Patient Acquisition Cost Benchmarks by Channel
Before diving into strategies, here is what dental practices across the US actually spend to acquire new patients through each channel. These numbers come from aggregated marketing data across hundreds of practices.
| Channel | Monthly Investment | Avg. New Patients/Month | Cost Per New Patient | Time to First Results |
|---|---|---|---|---|
| SEO + Content Marketing | $1,500-3,000 | 15-40 | $50-150 | 4-6 months |
| Google Ads (Search) | $2,000-5,000 | 10-25 | $150-350 | 1-2 weeks |
| Local Service Ads | $1,000-3,000 | 8-20 | $100-250 | 1-2 weeks |
| Patient Referral Program | $200-500 | 5-15 | $20-50 | 1-3 months |
| Social Media (Organic) | $500-1,500 (time cost) | 2-8 | $150-400 | 3-6 months |
| Social Media (Paid) | $1,000-3,000 | 5-15 | $150-350 | 2-4 weeks |
| Email Marketing | $200-500 | 3-10 (reactivated) | $30-80 | 1-4 weeks |
| Direct Mail | $1,500-3,000 | 3-8 | $300-600 | 4-8 weeks |
| Community Events | $500-2,000 | 2-5 | $200-500 | Immediate |
| Insurance Network Listings | $0-500 | 5-20 | $0-50 | 1-3 months |
Key insight: The lowest cost-per-patient channels (SEO, referrals, insurance networks) take longer to ramp up. The fastest channels (Google Ads, LSAs) cost more per patient. The most effective practices use 4-6 channels simultaneously, building long-term assets while generating immediate volume.
Strategy 1: Optimize Your Website for Conversions
Cost: $5,000-15,000 (one-time) | Impact: Foundation for everything else
Your website is not a brochure. It is a conversion machine. Every other strategy on this list drives traffic to your website, so if it does not convert visitors into appointments, you are wasting money on every channel.
What a High-Converting Dental Website Needs
Above-the-fold clarity. Within 3 seconds, a visitor should know: what you do, where you are, and how to book. That means a headline like "Family & Cosmetic Dentistry in [City]" with a "Book Appointment" button visible without scrolling.
Click-to-call on mobile. 65% of dental searches happen on phones. Your phone number must be tappable from every page. Practices that add a sticky mobile header with a call button see a 20-35% increase in phone inquiries.
Online booking. 67% of patients prefer booking online over calling. If you force every patient to call, you are losing the ones who will not. Integrate with your practice management software (Dentrix, Eaglesoft, Open Dental) so online bookings go directly into your schedule.
Social proof everywhere. Google review ratings, patient testimonials, and before/after photos should appear on every page, not buried on a single testimonials page. Practices that add review widgets to service pages see 15-25% higher conversion rates.
Fast loading speed. Every second of load time beyond 3 seconds increases bounce rate by 32%. If your site takes 5+ seconds to load on mobile, you are losing one-third of your visitors before they see your content.
Insurance information upfront. "Do you accept my insurance?" is the top question new patients ask. List accepted insurers prominently. Practices that add an insurance checker or insurance page to their main navigation see 20% more qualified inquiries.
For a detailed breakdown of what to invest in your dental website, read our complete dental website pricing guide. If you want an instant assessment, run your site through our free website audit.
Strategy 2: Dominate Local SEO
Cost: $1,500-3,000/month | Impact: 15-40 new patients/month at maturity
SEO delivers the lowest cost per patient of any marketing channel. The catch is that it takes 4-6 months to ramp up. But once it does, it compounds. Month 12 results are typically 3-5x month 6 results with consistent effort.
The SEO Priority Stack for Dentists
- Google Business Profile optimization - Complete every field, add photos weekly, respond to every review (fastest impact)
- On-page SEO - Individual pages for each service, optimized for "[procedure] in [city]" keywords
- Review generation - Systematic process to hit 8-15 new reviews/month
- Content creation - 2-4 blog posts/month targeting procedure and question keywords
- Technical SEO - Site speed, schema markup, mobile optimization
- Citation building - Consistent NAP across 40+ directories
- Link building - Local sponsorships, dental association profiles, PR
We covered the complete dental SEO playbook in our dental SEO ranking guide. That guide has the exact keyword targets, GBP optimization checklist, and month-by-month timeline.
Strategy 3: Run Google Ads for Immediate Patient Volume
Cost: $2,000-5,000/month | Impact: 10-25 new patients/month
Google Ads puts you at the top of search results immediately while SEO builds momentum. For dental practices, paid search works well because patient intent is high and lifetime value justifies the acquisition cost.
Google Ads Best Practices for Dentists
Target high-intent keywords only. Bid on "dentist near me," "emergency dentist [city]," "dental implants [city]," and procedure-specific terms. Avoid broad match keywords like "dental health" or "tooth pain" that attract researching clicks that do not convert.
Use location targeting aggressively. Set your radius to 5-15 miles depending on your metro area. Exclude areas you do not serve. Every click from outside your service area is wasted money.
Create procedure-specific ad groups. A patient searching "Invisalign cost [city]" should see an ad about Invisalign, not a generic "Visit Our Dental Office" ad. Match the ad to the search intent.
Optimize landing pages. Do not send ad traffic to your homepage. Create dedicated landing pages for each ad group: one for Invisalign, one for implants, one for emergency services. Each landing page should have a single call to action (book appointment) and match the ad copy exactly.
Track everything. Use call tracking to attribute phone calls to specific ads. Set up conversion tracking for online bookings. Without this data, you cannot optimize and you are flying blind.
Expected metrics:
| Metric | Industry Average | Good Performance |
|---|---|---|
| Click-through rate | 3-5% | 6-10% |
| Cost per click | $4-12 | $3-8 |
| Conversion rate | 5-10% | 10-20% |
| Cost per lead | $30-80 | $15-50 |
| Cost per new patient | $150-350 | $80-200 |
For a detailed comparison of Google Ads versus Local Service Ads, see our Google Ads vs LSA guide. The principles apply directly to dental practices.
Strategy 4: Leverage Local Service Ads (Google Guaranteed)
Cost: $1,000-3,000/month | Impact: 8-20 new patients/month
Local Service Ads (LSAs) appear above traditional Google Ads with a "Google Guaranteed" badge. For dental practices in markets where LSAs are available, they deliver higher-quality leads at lower cost than traditional PPC.
Why LSAs Work Well for Dentists
- Pay per lead, not per click. You only pay when a patient actually contacts you, not when they click your ad
- Google Guaranteed badge. This trust signal increases conversion rates by 20-30% compared to standard ads
- Top of page placement. LSAs appear above everything else, including paid search ads
- Built-in reviews. Your Google review rating and count are prominently displayed
LSA Optimization Tips
- Respond to every lead within 5 minutes. LSA lead quality scores factor in response time
- Dispute irrelevant leads (wrong service area, existing patients, spam) to avoid paying for unqualified contacts
- Keep your Google review rating above 4.5 stars. Lower ratings reduce lead volume
- Add all services you offer to maximize the searches you appear for
- Set your budget to at least $100/week to start, then scale based on lead quality
Strategy 5: Build a Patient Referral Program
Cost: $200-500/month | Impact: 5-15 new patients/month
Referral patients are the highest quality leads. They arrive pre-sold on your practice, have lower acquisition costs, and retain longer than patients from any other channel. Yet most dental practices leave referrals to chance.
How to Systematize Referrals
Create a formal program. Give it a name. Print materials. Make it official. "Our Patient Ambassador Program" sounds better than "tell your friends about us."
Offer meaningful incentives. Small gestures work better than big ones (regulations vary by state regarding referral incentives, so check local rules):
- $25-50 credit toward future treatment
- Free whitening touch-up session
- Electric toothbrush or premium oral care kit
- Donation to a charity of their choice in their name
Make referring easy. Give patients:
- Referral cards with their name pre-printed and a unique tracking code
- A shareable link they can text to friends
- Social media-ready graphics ("I love my dentist!")
Ask at the right moment. The best time to ask for referrals:
- Immediately after a cosmetic procedure (patients are excited about results)
- After a positive comment during a visit
- At the 6-month post-treatment follow-up
- When sharing before/after photos with the patient
Track and recognize. Thank referrers personally. Send a handwritten note. Recognize top referrers (with permission) on social media or in your office. People refer more when they feel appreciated.
Strategy 6: Reactivate Lapsed Patients with Email
Cost: $200-500/month | Impact: 3-10 reactivated patients/month
You have hundreds of patients who have not visited in 12+ months. They already trust your practice. Reactivating them is 5-10x cheaper than acquiring new patients.
Email Reactivation Campaigns That Work
The "We Miss You" sequence:
- Email 1 (12 months since last visit): Friendly reminder that they are due for a checkup, include online booking link
- Email 2 (14 months): Mention what has changed at the practice (new technology, new services, expanded hours)
- Email 3 (16 months): Offer a small incentive for returning (free X-rays with cleaning, complimentary whitening consultation)
- Email 4 (18 months): Last outreach before archiving, make it personal from the doctor
Expected results: A well-written reactivation sequence typically recovers 5-15% of lapsed patients. For a practice with 500 lapsed patients, that is 25-75 patients reactivated over 6 months.
Ongoing retention emails:
- Appointment reminders (3 days and 1 day before)
- Post-visit thank you with review request
- Birthday greetings with a small offer
- 6-month recall reminders
- Seasonal dental tips (keep your practice top of mind)
- Insurance benefit expiration reminders (November/December)
Tools to use: Mailchimp ($13-20/month for dental practices), Patient communication platforms like Weave ($300-500/month with integrated calling), or your PMS's built-in email tools.
Strategy 7: Master Social Media Without Wasting Time
Cost: $500-1,500/month (time + tools) | Impact: 2-8 new patients/month (organic)
Social media rarely drives direct appointments. Its value for dental practices is brand building, trust creation, and amplifying your other marketing efforts. The practices that succeed on social media focus on authenticity over production value.
What Actually Works on Social Media for Dentists
Before/after transformations (with consent). These consistently get the highest engagement across all platforms. A smile makeover transformation with a brief story gets shared, saved, and shown to friends who might need similar work.
Behind-the-scenes content. Office tours, team introductions, day-in-the-life videos. This humanizes your practice and reduces anxiety for potential patients. A 30-second video of your waiting room and friendly front desk staff is more effective than any stock photo.
Patient testimonial videos. 30-60 second videos of happy patients sharing their experience. These are gold for trust building. Ask permission at checkout, film on a smartphone, and post with minimal editing.
Educational short-form video. "3 signs you need a root canal," "What happens during teeth whitening," "How to care for your new veneers." These establish expertise and get shared by people tagging friends.
Platform Priority for Dental Practices
| Platform | Best For | Posting Frequency | Content Type |
|---|---|---|---|
| Before/afters, office aesthetics, Reels | 3-5x/week | Visual, short video | |
| Community engagement, reviews, events | 3-4x/week | Mixed, longer posts OK | |
| TikTok | Reaching younger demographics, viral potential | 3-5x/week | Short educational videos |
| YouTube | Procedure explainers, practice tours | 1-2x/month | Long-form educational |
| Google Business Profile | Direct SEO impact | 1-2x/week | Offers, updates, photos |
Time-saving tip: Batch-create content. Spend 2 hours one day per month filming 15-20 short clips. Schedule them throughout the month using a tool like Later or Buffer ($15-30/month). This turns "constant social media pressure" into one manageable session.
Strategy 8: Run Targeted Social Media Ads
Cost: $1,000-3,000/month | Impact: 5-15 new patients/month
Organic social media builds brand. Paid social media drives appointments. The two work together, but paid delivers measurable, scalable patient acquisition.
Best-Performing Ad Types for Dental Practices
New patient specials. "$99 New Patient Exam + X-Rays + Cleaning" consistently outperforms other offers. Target adults 25-65 within 10 miles of your practice.
Cosmetic procedure ads. Before/after photos with "See what's possible" messaging. Target women 25-55 interested in beauty, wellness, and self-care. These capture higher-value cases ($3,000-15,000).
Emergency awareness ads. "Toothache? Same-day emergency appointments available." Target broad local audiences. These capture high-urgency, high-value patients.
Retargeting ads. Show ads to people who visited your website but did not book. These convert at 3-5x the rate of cold ads because the patient already knows your practice. A simple "Still thinking about that smile makeover? Book a free consultation" converts consistently.
Facebook/Instagram Ad Benchmarks for Dentists
| Metric | Average | Good Performance |
|---|---|---|
| Cost per 1,000 impressions | $8-15 | $5-10 |
| Click-through rate | 1-2% | 2-4% |
| Cost per click | $1-4 | $0.50-2 |
| Landing page conversion rate | 5-10% | 10-20% |
| Cost per lead | $15-50 | $8-25 |
| Lead to patient conversion | 30-50% | 50-70% |
| Cost per new patient | $50-200 | $30-100 |
Strategy 9: Optimize for Insurance-Based Patient Searches
Cost: $0-500/month | Impact: 5-20 new patients/month
A massive percentage of dental searches include insurance terms: "dentist that accepts Delta Dental," "Aetna dental providers near me," "in-network dentist [city]." Most dental practices ignore these searches entirely.
How to Capture Insurance-Based Searches
Create insurance-specific pages. Build a dedicated page for each major insurer you accept:
- "Delta Dental Dentist in [City]"
- "Cigna Dental Provider in [City]"
- "Aetna Dental Network Dentist in [City]"
Each page should explain what the plan covers at your practice, out-of-pocket estimates for common procedures, and how to verify coverage. This captures highly qualified search traffic because these patients have insurance and are actively looking for a dentist.
List accepted insurers prominently. Do not bury this on a sub-page. Include your insurance list on your homepage, in your GBP description, and on every service page footer.
Optimize for "no insurance" searches too. "Affordable dentist [city]" and "dentist without insurance [city]" are high-volume searches. Create content about your payment options, membership plans, and financing availability.
Join and optimize insurance directory listings. Most insurance companies maintain online provider directories. Ensure your listing is complete with current photos, all services offered, and a link to your website. These directories rank well in search results and drive qualified referrals.
Strategy 10: Launch a Dental Membership Plan
Cost: $500-2,000 (setup) + $200/month (management) | Impact: 5-10 new uninsured patients/month
Approximately 74 million Americans lack dental insurance. A membership plan gives uninsured patients an affordable way to get care while giving your practice predictable recurring revenue.
How Dental Membership Plans Work
Patients pay a monthly or annual fee (typically $25-40/month or $250-400/year) that covers:
- 2 cleanings per year
- Annual exam and X-rays
- 15-25% discount on additional procedures
Why Membership Plans Drive New Patients
- Removes the insurance barrier. The #1 reason people avoid the dentist is cost/insurance concerns
- Creates commitment. Members visit 2-3x more frequently than non-members
- Increases case acceptance. Discounted procedures mean patients say yes to recommended treatment more often
- Recurring revenue. 200 members at $35/month = $7,000/month in predictable revenue before any procedures
- Marketing differentiator. "No insurance? No problem" is a powerful message
Implementation Steps
- Design your plan tiers (individual, couple, family)
- Set pricing based on your market (research competitor plans)
- Use a membership management platform (Kleer, DentalHQ, BoomCloud)
- Create a dedicated page on your website with clear pricing and sign-up
- Promote through Google Ads targeting "affordable dentist" and "dentist no insurance" keywords
- Train front desk to present to every uninsured patient
Strategy 11: Get More and Better Google Reviews
Cost: $50-200/month (tools) | Impact: Multiplier across all other channels
Reviews do not directly bring patients. They multiply the effectiveness of everything else. A practice with 300 reviews at 4.8 stars converts website visitors, ad clicks, and map views at 2-3x the rate of a practice with 30 reviews at 4.5 stars.
The Numbers
| Review Count | Impact on Click-Through Rate | Impact on Conversion |
|---|---|---|
| 0-30 reviews | Baseline | Baseline |
| 30-100 reviews | +15-25% CTR | +10-20% conversion |
| 100-200 reviews | +25-40% CTR | +20-35% conversion |
| 200-500 reviews | +40-60% CTR | +35-50% conversion |
| 500+ reviews | +60-80% CTR | +50-65% conversion |
Target: 150+ Google reviews to be competitive in most markets. 300+ to dominate.
Systematic Review Generation
The best practices generate 10-20 reviews per month. Here is how:
- Identify happy patients. Train your team to note when a patient says something positive during their visit
- Ask in person. The hygienist or dentist says: "I'm so glad you're happy with the results. Would you mind sharing that on Google? It really helps other patients find us"
- Send immediate follow-up. Within 2 hours, send a text with a direct Google review link
- Follow up once. If no review after 3 days, send one email reminder
- Track and celebrate. Share review wins with your team weekly
For the complete review playbook with templates and tools, read our Google review generation guide.
Strategy 12: Use Video Marketing to Build Trust
Cost: $0-1,000/month | Impact: Increases conversion across all channels by 15-30%
Dental anxiety affects 36% of the population. Video reduces anxiety by showing patients what to expect. It also builds the personal connection that drives patients to choose your practice over a competitor.
High-Impact Videos for Dental Practices
Office tour (1-2 minutes). Walk through your front door, show the waiting room, treatment rooms, and technology. Narrate what a patient experience looks like. This single video, embedded on your homepage, can increase appointment bookings by 15-25%.
Doctor introduction (1-2 minutes per doctor). Each dentist talking about their background, philosophy, and what they love about dentistry. Patients want to know who is going to be working on their teeth.
Procedure explainers (2-3 minutes each). Walk through what happens during common procedures: cleanings, crowns, root canals, implants, whitening. Address common fears directly. "I know a lot of people worry about pain during a root canal. Let me show you exactly what happens and why most patients say it's easier than they expected."
Patient testimonials (30-60 seconds). Real patients sharing their experience. These are the most powerful trust-building assets you can create.
Production quality does not need to be Hollywood. A smartphone on a tripod with good lighting and clear audio is sufficient. Authenticity beats polish for dental marketing.
Strategy 13: Partner with Local Businesses
Cost: $200-1,000/month | Impact: 2-5 new patients/month
Cross-promotion with complementary local businesses puts your practice in front of qualified audiences you cannot reach through digital channels alone.
Partnership Opportunities
Orthodontist/specialist partnerships. If you are a general dentist, build referral relationships with local orthodontists, periodontists, and oral surgeons. They refer patients to you for general care, you refer patients to them for specialized procedures.
Corporate wellness programs. Offer dental health screenings or presentations at local businesses. Companies with 50+ employees often have wellness budgets. A free 30-minute lunch-and-learn about dental health can generate 3-5 new patient appointments.
Real estate agents. New residents need a new dentist. Partner with local realtors to include your practice in their "welcome to the neighborhood" packet.
Gyms and wellness centers. Cross-promote with fitness studios, chiropractors, and wellness practitioners. Their clientele already invests in health. A displayed brochure or digital screen ad in a gym lobby reaches health-conscious potential patients.
Wedding vendors. Wedding planners, photographers, and bridal shops serve people who want to look their best. Offer a "bridal smile prep" package and cross-promote through wedding industry partners.
Strategy 14: Create Community Events
Cost: $500-2,000/event | Impact: 2-5 new patients per event + brand building
Community events generate patients directly and build the local reputation that fuels referrals and word-of-mouth for months afterward.
Event Ideas That Work
Free dental screenings. Set up at a community fair, farmers market, or school. Provide basic screenings and oral health information. Collect contact information and follow up with appointment offers.
School programs. Visit elementary schools during Dental Health Month (February). Provide brushing demonstrations, hand out goody bags with your practice information, and send home letters to parents offering new patient specials.
Charity events. Host or sponsor a charity event. Offer free dental work for veterans, underserved populations, or domestic violence survivors once per year. The goodwill generates local press coverage and an immense amount of word-of-mouth referrals.
Patient appreciation events. Annual or semi-annual events for existing patients (BBQ, holiday party, family fun day). These strengthen retention and encourage patients to bring friends who become new patients.
Sports sponsorships. Sponsor youth sports teams. Your practice name on jerseys seen by hundreds of families at games every week. Include free mouth guard fittings as part of the sponsorship, which brings families into your office.
Strategy 15: Track Everything and Double Down on Winners
Cost: $100-300/month (tools) | Impact: 20-40% improvement in ROI across all channels
Most dental practices have no idea which marketing channels actually produce patients. They spend money everywhere and hope something works. Tracking changes the game because it lets you shift budget from underperforming channels to channels that are actually filling chairs.
What to Track
| Metric | Tool | Why It Matters |
|---|---|---|
| New patient source | CRM or intake form "How did you hear about us?" | Identifies which channels produce patients |
| Phone calls by source | CallRail or CallTrackingMetrics ($50-150/month) | Attributes calls to specific marketing efforts |
| Website conversions | Google Analytics + booking software | Measures online appointment completions |
| Google Ads performance | Google Ads dashboard | Optimizes ad spend allocation |
| Cost per new patient by channel | Spreadsheet combining all above data | Identifies most efficient acquisition channel |
| Patient lifetime value | PMS reports | Determines how much you can afford per acquisition |
| Reactivation rate | PMS + email platform | Measures retention marketing effectiveness |
The Monthly Review Process
Every month, answer three questions:
- Which channel produced the most patients at the lowest cost? Increase investment here.
- Which channel underperformed relative to spend? Investigate. Is it the channel or the execution?
- What is my blended cost per new patient? If it is under $200, you are doing well. Under $100, you are doing great.
Practices that track and optimize monthly grow 2-3x faster than those that set-and-forget their marketing. This is not a nice-to-have. It is the difference between practices that grow and practices that stagnate.
Putting It All Together: The 90-Day Launch Plan
If you are starting from scratch or overhauling your patient acquisition, here is the priority order:
Month 1: Foundation
- Build or redesign your website for conversions (see our dental website guide)
- Optimize Google Business Profile completely
- Set up call tracking and analytics
- Launch Google Ads for your top 3 services
- Implement a review request system
- Create insurance-specific pages on your website
Month 2: Expansion
- Begin dental SEO campaign (see our dental SEO guide)
- Launch patient referral program
- Start email reactivation campaign for lapsed patients
- Begin social media content creation (batch 1 month of content)
- Launch or promote dental membership plan
- Reach out to 5 local businesses for partnership opportunities
Month 3: Optimization
- Review all channel performance data
- Double budget on top-performing channels
- Cut or optimize underperforming channels
- Launch retargeting ads for website visitors
- Plan first community event
- Add video content to website and social media
Expected Results After 90 Days
| Metric | Month 1 | Month 2 | Month 3 |
|---|---|---|---|
| New patients from Google Ads | 8-15 | 12-20 | 15-25 |
| New patients from SEO | 0-2 | 2-5 | 5-10 |
| New patients from referrals | 2-3 | 4-8 | 6-12 |
| Reactivated patients | 5-10 | 5-10 | 3-8 |
| New patients from social | 1-2 | 2-4 | 3-6 |
| Total new patients | 16-32 | 25-47 | 32-61 |
These ranges assume a single-location practice in a mid-sized market investing $5,000-10,000/month across all channels. Results vary based on market competition, current online presence, and execution quality.
What Holds Practices Back
After working with dozens of dental practices on their marketing, the same obstacles appear repeatedly:
"We tried Google Ads and it didn't work." It almost certainly was not set up correctly. Generic keywords, broad targeting, and traffic sent to a homepage is not a Google Ads strategy. When done right, dental PPC is one of the most reliable patient acquisition channels available.
"We don't have time for social media." You do not need to be on social media daily. Batch-create one month of content in 2 hours. Schedule it. Done. The barrier is mental, not practical.
"Our patients don't leave reviews." They will if you ask systematically. The practices generating 15+ reviews per month are not doing anything magical. They are asking consistently, making it easy, and following up once.
"SEO takes too long." It does take 4-6 months to see significant results. But every month you delay is another month before results start. The best time to start was 6 months ago. The second best time is today.
"We can't compete with the corporate chains." You can. Corporate chains win on marketing budget and brand recognition. Independent practices win on personalization, continuity of care, community connection, and online reviews. Patients prefer independent practices when they can find them. That is what marketing fixes.
Your Next Step
Pick one strategy from this list and execute it this week. Not next month. This week.
If you are not sure where to start, here is the decision tree:
- No website or bad website? Start with Strategy 1. Get a dental website built right.
- Website exists but no traffic? Start with Strategy 2 (SEO) and Strategy 3 (Google Ads) simultaneously.
- Traffic but not enough appointments? Start with Strategy 1 (conversion optimization) and Strategy 11 (reviews).
- Some patients but want more? Start with Strategy 5 (referrals) and Strategy 6 (reactivation), then build from there.
Or skip the guesswork. Schedule a free consultation and we will audit your current marketing, identify your biggest opportunities, and build a 90-day plan specific to your practice.
Questions about dental patient acquisition? Email ned@orkkid.com. Straight answers, no sales pitch.