How Keystones Energy doubled their lead quality
Renewable Energy
6 weeks
Website Design, Content Strategy
Next.js, React, TypeScript
Key metrics
Keystones Energy needed a professional website that showcased their solar solutions and converted visitors into qualified leads.
- 1Previous site attracted low-quality tire-kicker inquiries
- 2No differentiation between residential, commercial, and off-grid services
- 3Weak local SEO presence on the Sunshine Coast
- 4Complex product range was confusing for homeowners
We built a clean, professional site that educates visitors and pre-qualifies them before they submit an inquiry.
- 1Service Segmentation
Dedicated pages for residential, commercial, and off-grid solar with tailored messaging.
- 2Education-First Content
Solar guides, ROI calculators, and FAQ sections that build confidence before the inquiry.
- 3Local SEO
Optimized for Sunshine Coast solar searches with Google Business Profile integration.
- 4Lead Qualification
Multi-step inquiry form that captures property type, energy usage, and budget to filter leads.
Before vs. After
Project timeline
Discovery
1 weekSolar market research and customer journey mapping
Design
2 weeksClean, trust-building design with service segmentation
Development
2 weeksBuild, inquiry forms, and content creation
Launch
1 weekTesting, local SEO setup, and go-live
Discovery
1 weekSolar market research and customer journey mapping
Design
2 weeksClean, trust-building design with service segmentation
Development
2 weeksBuild, inquiry forms, and content creation
Launch
1 weekTesting, local SEO setup, and go-live
“Ned and the team at Orkkid did an outstanding job rebuilding our website for Keystones Energy Solutions. From the start, they understood our business and delivered a clean, professional site that actually converts. Since the rebuild, we’ve seen a noticeable improvement in lead generation and the quality of enquiries coming through. The whole process was straightforward, communication was excellent, and they delivered exactly what they promised. Highly recommend Ned if you’re looking for a website that not only looks good but genuinely helps grow your business.”
Dan Walters
Owner, Keystones Energy Solutions