Your buyers search Google and ask ChatGPT - often in the same week. Our AI SEO service is one coordinated program that ranks your business in Google's results and gets it recommended by ChatGPT, Perplexity, Gemini, and Google AI Overviews, with both scoreboards in one monthly report.
Google answers with AI above the links now, and a growing share of buyers skip Google entirely and ask an assistant. Here is what that means for how you invest in search.
Yesterday's program
Keywords, links, page-one rankings. Still necessary - but it optimises a single surface while AI Overviews absorb clicks above it and assistants answer beside it.
The overcorrection
Chasing AI citations while ignoring Google throws away the surface that still drives most Australian buyer traffic - and the authority signals AI engines themselves lean on.
What we run
One program, both surfaces. The same technical, content, entity, and authority work is engineered to rank in Google and get cited by every major AI engine simultaneously.
Comprehensive ai seo delivered as a single coordinated program.
Before anything else, we measure where you stand on both surfaces: your Google rankings for the terms that drive revenue, and your citation share across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews for the questions your buyers actually ask. The result is one honest baseline document - what you own, what competitors own, and which gaps are winnable first.
Fast, crawlable, structured. We fix the classic technical layer - Core Web Vitals, indexation, internal linking, sitemaps - and the new one most agencies miss: AI crawler access for GPTBot, ClaudeBot, and PerplexityBot, llms.txt, and server-rendered content that language models can actually read. One clean foundation serves both Google's index and every AI engine's retrieval.
Google rewards depth; AI engines quote passages. We write and restructure content that does both - definitive answers up front for AI extraction, comprehensive coverage underneath for rankings, entities and data attributed so engines can verify what they quote. No AI-slop articles: every piece is grounded in your real expertise and your market.
LLMs decide who you are by cross-referencing every mention of your brand. We make that verification easy: consistent Organization, Service, Person, and FAQPage schema across your site, matching data on your Google Business Profile and directories, and a clean entity graph that connects your brand to your services and service areas. Contradictions get cleaned up before they cost you citations.
Rankings need links; AI recommendations need mentions. We build both with the same work: genuine directory presence, digital PR, contributions in the communities AI engines retrieve from, and review growth. Over time the model learns what Google's algorithm already knows - that your brand belongs in the answer for your category.
Every month you see one report with both scoreboards: keyword rankings and organic traffic on the Google side, citation share across a stable panel of AI prompts on the other, benchmarked against named competitors. You always know which surface is moving, what we shipped, and what is queued next.
We audit your Google presence (rankings, technical health, authority) and your AI presence (citation share across a prompt panel on ChatGPT, Perplexity, Gemini, and AI Overviews). One document shows exactly where you stand on both surfaces and what is winnable first.
Every task is chosen for dual impact: fixes that lift rankings and citations together come first. You approve a prioritised roadmap with clear expectations for what moves in 30, 90, and 180 days.
Technical fixes, llms.txt, schema, content rewrites, and mention building land in fortnightly sprints. No six-month strategy decks - improvements go live continuously and start compounding immediately.
Monthly reporting covers rankings, traffic, leads, and AI citation share against named competitors. Winning terms and prompts get defended, near-misses get targeted next, and the program expands into new services and suburbs as each front is secured.
We combine strategy with execution to deliver measurable results.
Tell us where you want to compete. We'll show you exactly how to get there.
“Ned and the team at Orkkid did an outstanding job rebuilding our website for Keystones Energy Solutions. From the start, they understood our business and delivered a clean, professional site that actually converts. Since the rebuild, we've seen a noticeable improvement in lead generation and the quality of enquiries coming through.”
Owner, Keystones Energy Solutions
“We couldn't be happier with our new website! The design perfectly captures our brand, and our clients are finding it much easier to explore our services. Thank you Ned and the Orkkid team for your wonderful work!”
Founder, Ghost Booth Events
“Hiring Ned has been an absolute game changer for our business. Coming into this, we didn't know the first thing about SEO, and truth be told, I was highly concerned because our industry is incredibly competitive. Fortunately, we found Ned, and he completely put those fears to rest. He devised a highly tailored strategy just for us, taking the time to educate us on the process and set realistic expectations. Not only has he delivered exactly what he promised, but he has also managed to make a serious dent in our competitive market, positioning us incredibly well. We are now consistently receiving high-quality inquiries through both traditional SEO and AEO. It has diversified our lead generation, and I have total confidence that he will continue to drive incredible results for us. We fully intend to work with Ned for the foreseeable future and cannot recommend him highly enough.”
Owner, Uprise Digital
“We've had a great experience working with Ned! The communication has been excellent, the website looks and functions much much better, and the entire process has been smooth from start to finish. We know SEO takes time, but we're already seeing positive signs and improvements. Overall, we're very happy with the work and look forward to continuing our collaboration!”
Owner, Avant Garde Moving
AI SEO is search optimisation for the era where answers come from AI. It covers two connected jobs: keeping your business ranked in Google as its results become AI-generated (AI Overviews, AI Mode), and getting your business named and cited when people ask assistants like ChatGPT, Perplexity, and Gemini for recommendations. The discipline blends traditional SEO - technical health, content, links - with newer work like AI crawler access, passage-level citability, llms.txt, and brand mention building. You will also see it called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO); the tactics are largely the same.
A traditional SEO agency optimises for one surface: Google's ranked list of links. An AI SEO agency optimises for every place an answer can come from - Google's organic results, Google's AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and Copilot. In practice that means extra workstreams a classic retainer does not include: AI crawler and llms.txt configuration, restructuring content into quotable passages, entity-consistent schema, brand mention building, and monthly citation-share tracking across a panel of real buyer prompts. The foundations overlap, which is why one coordinated program beats running two.
No - it extends it. Google still drives the majority of discovery for Australian service businesses, and Google's own AI surfaces lean heavily on classic ranking signals, so the traditional work still pays. What has changed is that a growing share of high-intent questions are answered by AI without a click, and businesses invisible to those engines lose leads they never knew existed. The right response is not abandoning SEO but running it with AI visibility built in, so the same effort earns you rankings and citations at once.
Most Australian agencies price AI SEO like SEO: a monthly retainer that scales with scope and competitiveness. Because the workstreams overlap heavily, adding AI visibility to an SEO program costs far less than buying two separate retainers. We scope every engagement from the audit - a small local operator targeting one city needs a very different program from a multi-location brand competing nationally. Book the free audit and we will tell you honestly what your situation needs and what it would cost.
Two scoreboards, one report. On the Google side: rankings for your money keywords, organic traffic, and leads. On the AI side: citation share - we maintain a stable panel of prompts built from the questions your buyers ask, run it monthly across ChatGPT, Perplexity, Gemini, and Google AI Overviews, and record which brands each engine names. Trended over time and benchmarked against your competitors, that is the AI equivalent of rank tracking, and it keeps us accountable.
Technical fixes and citability rewrites can influence live-retrieval engines like Perplexity and ChatGPT search within four to eight weeks, because they fetch from the current web on every answer. Google rankings and model-level brand associations move on a slower clock - typically three to six months of consistent content, schema, and mention building, faster in uncrowded categories. AI SEO is currently uncrowded in most Australian service niches, which is exactly why moving early is cheap and waiting is expensive.
Any business whose customers research before hiring: trades and home services, dental and healthcare practices, solar and energy, legal and professional services, and local operators competing on trust. These are the categories where buyers have shifted fastest to asking AI for a shortlist. If one recommendation from ChatGPT or Google's AI would put a qualified lead in your inbox, AI SEO applies to you - and if your competitors have not started, the first-mover window is still open.
They overlap almost completely. AI SEO is the umbrella most people search for; Answer Engine Optimization (AEO) is the more precise industry term; Generative Engine Optimization (GEO) emphasises chat assistants. The tactics - crawler access, quotable passages, entity schema, brand mentions, citation tracking - are shared across all three. We publish a full breakdown in our AEO vs GEO vs AI SEO guide, and our dedicated Answer Engine Optimization service page covers the citation side of the program in depth.
