How Keystones Energy went from an invisible solar site to 1,531 organic clicks and 33 qualified enquiries
In short
Between 5 May 2025 and 28 August 2026, keystonesenergy.com.au recorded 1,531 clicks and 119,686 impressions from Google Search across 89 pages, with a 1.28% click-through rate. Orkkid rebuilt the Sunshine Coast solar installer's website with separate residential, commercial and off-grid paths, more than 30 suburb pages, and education-first content. One battery review earned 923 clicks on its own, and the website has delivered 33 qualified solar enquiries so far.
- 1,531
- organic clicks
- 119,686
- search impressions
- 33
- qualified solar enquiries
- 923
- clicks from one battery review
16 months, Google Search Console
89 ranking URLs
through the website, owner-reported
60% of all clicks
- Client
- Keystones Energy Solutions
- Industry
- Solar Energy
- Services
- Web design, Content strategy, Development, SEO
- Built with
- Next.js, React, TypeScript, Tailwind CSS
- Period
- 5 May 2025 to 28 August 2026 (Google Search Console)
- Location
- Sunshine Coast, Queensland
- Live site
- keystonesenergy.com.au
Where Keystones Energy Solutions started
Keystones Energy is a solar installer working across residential, commercial, and off-grid systems on the Sunshine Coast. The previous site blurred all three offerings together, did not reflect the technical depth of the team, and barely registered in search. We rebuilt around clear service segmentation, suburb-level location pages, education-first content, and an enquiry flow that arrives at the team already half-qualified.
The work, step by step
- 01
Service segmentation
Distinct paths for residential, commercial, and off-grid solar with messaging tuned to each audience instead of one shared generic page. The residential page alone now records more than 20,000 impressions a period.
- 02
Suburb-level location pages
More than 30 pages from Caloundra to Gympie, Tin Can Bay to Maleny, each with genuinely local content. Together they earned 18,891 impressions and put the business in front of buyers searching their own town.
- 03
Education-first content
Plain-English explainers on batteries, rebates, off-grid living and solar ROI. The Deye battery review for Sunshine Coast homes became the most-visited page on the site: 923 clicks from 26,817 impressions.
- 04
Multi-step enquiry
A short qualifying form that asks the right things up front (property type, energy use, intent) so consultations land on serious buyers. Thirty-three qualified enquiries have come through it so far.
- 05
Local SEO foundation
Google Business Profile alignment, local schema, and on-site signals built into the foundation rather than bolted on later.
Sixteen months of Google Search data
Every number below comes from the keystonesenergy.com.au Google Search Console property for 5 May 2025 to 28 August 2026. This is a single-region installer, so the volumes are local, and the enquiry value is high.
| Total organic clicks | 1,531 |
|---|---|
| Total impressions | 119,686 |
| Pages receiving impressions | 89 |
| Average click-through rate | 1.28% |
| Homepage | 453 clicks from 17,619 impressions |
| Deye battery review (top page) | 923 clicks from 26,817 impressions |
| Suburb location pages (30+) | 18,891 impressions |
| Service pages (residential, commercial, off-grid) | 35,531 impressions |
| Qualified enquiries through the website | 33 (owner-reported) |
- One deeply specific article, a Deye battery review written for Sunshine Coast homes, became the biggest source of traffic on the site: 923 clicks, 60% of the total.
- The homepage earned 453 clicks, most of them branded and direct-intent searches from buyers who already knew the name.
- More than 30 suburb pages put the installer in front of local searches across the coast and hinterland, from Caloundra to Gympie.
- The service pages recorded 35,531 impressions for buying-intent searches, with the residential page alone above 20,000.
- Thirty-three qualified solar enquiries have come through the website, in a category where a single job is worth thousands of dollars.
Top pages by clicks
| Page | Clicks | Impressions |
|---|---|---|
| Blog: Deye battery review for Sunshine Coast homes | 923 | 26,817 |
| Homepage | 453 | 17,619 |
| Location: Caloundra | 17 | 1,787 |
| Location: Tin Can Bay | 11 | 649 |
| Location: Mooloolaba | 9 | 1,317 |
| Service: Residential solar | 9 | 20,324 |
| Blog: Is solar battery storage worth it on the Sunshine Coast | 10 | 2,080 |
| Blog: Federal government battery rebate | 5 | 8,593 |
Source: Google Search Console export, keystonesenergy.com.au, 5 May 2025 to 28 Aug 2026. Enquiry count reported by the owner.
The lessons that transfer to your business
Specific beats general
A review of one battery brand for one region out-performed every generic solar article combined. Buyers research the exact product they are considering, in the place they live.
Local pages earn impressions before they earn clicks
Suburb pages accumulate impressions across dozens of towns long before any single one converts. That footprint is what puts a regional installer on the map, and in AI answers about the area.
In high-ticket categories, count enquiries, not visits
Solar is a considered purchase worth thousands of dollars a job. Thirty-three qualified enquiries from 1,531 visits is a strong ratio, and the qualifying form is why they arrive ready to talk.
Segmentation gives engines something to rank
Separate residential, commercial and off-grid pages gave Google and AI engines clear, distinct pages to serve for distinct questions, instead of one blended page that fits none of them well.
“Ned and the team at Orkkid did an outstanding job rebuilding our website for Keystones Energy Solutions. From the start, they understood our business and delivered a clean, professional site that actually converts. Since the rebuild, we've seen a noticeable improvement in lead generation and the quality of enquiries coming through. The whole process was straightforward, communication was excellent, and they delivered exactly what they promised. Highly recommend Ned if you're looking for a website that not only looks good but genuinely helps grow your business.”
Dan WaltersOwner, Keystones Energy SolutionsFrequently asked
What results did Keystones Energy get from organic search?+
Between 5 May 2025 and 28 August 2026, keystonesenergy.com.au recorded 1,531 clicks and 119,686 impressions from Google Search across 89 pages at a 1.28% click-through rate, and 33 qualified solar enquiries came through the website.
What did Orkkid build for Keystones Energy Solutions?+
A full rebuild with separate residential, commercial and off-grid solar paths, more than 30 suburb-level location pages across the Sunshine Coast and hinterland, education-first content on batteries, rebates and off-grid living, a multi-step qualifying enquiry form, and a local SEO foundation with Google Business Profile alignment and schema.
Why did a single battery review perform so well?+
Because it answered a specific question buyers actually ask: is this battery brand right for a Sunshine Coast home. Specific product-plus-region content matches real research intent, which is why it earned 923 clicks, 60% of the site's total.
Is 1,531 clicks a good result for a solar installer?+
For a single-region installer it is meaningful, because solar traffic is low-volume and high-value. What matters is that those visits produced 33 qualified enquiries through a form designed to filter for serious buyers, in a category where one installation is worth thousands of dollars.
Where do the numbers come from?+
Clicks and impressions are from the keystonesenergy.com.au Google Search Console property for 5 May 2025 to 28 August 2026. The enquiry count is reported by the owner from website form submissions.
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