Keystones Energy Solutions
A clean, professional site for a residential and commercial solar installer.
Visit keystonesenergy.com.au
- Year
- 2024
- Industry
- Solar Energy
- Services
- Web design, Content strategy, Development, SEO
- Live site
- keystonesenergy.com.au
The brief
Keystones Energy is a solar installer working across residential, commercial, and off-grid systems. The previous site blurred all three offerings together and did not reflect the technical depth of the team. We rebuilt around clear service segmentation, education-first content, and an enquiry flow that arrives at the team already half-qualified.
What we built
The site that finally reflects the standard of the work.
Service segmentation
Distinct paths for residential, commercial, and off-grid solar with messaging tuned to each audience instead of one shared generic page.
Education-first content
Plain-English explainers, FAQs, and rebate guidance that answer the obvious questions before the customer needs to ask them.
Multi-step enquiry
A short qualifying form that asks the right things up front (property type, energy use, intent) so consultations land on serious buyers.
Local SEO foundation
Google Business Profile alignment, local schema, and on-site signals built into the foundation rather than bolted on later.
Outcomes
What changed when the new site went live.
- Better-qualified enquiries arriving via the website
- Clearer positioning across the three service lines
- Education content that handles the first round of customer questions
- A foundation for ongoing local and AI search visibility
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