Free AI SEO tools for the answer era.
Find out whether ChatGPT recommends you, fix what stops it, and keep the classic SEO plumbing tight. 17 tools across AI visibility, schema, technical SEO, local and tracking. 10 new this month.
AI search visibility
Find out whether ChatGPT, Perplexity and Google AI can read, trust and cite your site.
AI Citation Checker
Live test whether ChatGPT and Perplexity cite your business. Submit up to 5 prompts, see your citation share, competitor brands and exact response excerpts.
Try it freeAI Visibility Audit
Real audit of any website's AI search readiness. Crawler access, llms.txt, schema, sitemap, on-page citability, security. Letter grade in 10 seconds.
Try it freePrompt Panel Generator
Generate 30 customer-shaped prompts (branded, category and long-tail) to track your AI citation share in ChatGPT, Perplexity and Gemini. The panel we use for clients.
Try it freellms.txt Generator
Generate a working llms.txt from your sitemap in seconds. Crawls your pages, extracts real titles and descriptions, and outputs a file ready for your site root.
Try it freeAI Crawler Checker
Check whether your robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended and 8 other AI crawlers. Instant per-bot verdict with the exact rule that blocks each one.
Try it freeRobots.txt Generator
Build a correct robots.txt in seconds. Toggle GPTBot, ClaudeBot, PerplexityBot and other AI crawlers, set crawl rules per bot, add your sitemap. Copy and upload.
Try it freeSchema & on-page
Structured data and on-page checks that make pages easy for answer engines to quote.
LocalBusiness Schema Generator
Build valid LocalBusiness JSON-LD as you type. Address, phone, hours, services, ratings. Paste it into your site head and validate with Google's Rich Results Test.
Try it freeFAQ Schema Generator
Turn your questions and answers into valid FAQPage JSON-LD in seconds. Live preview, copy-ready code, and the rules Google and AI engines apply to FAQ markup.
Try it freeSERP Snippet Preview
See how your title tag and meta description look in Google on desktop and mobile. Pixel-accurate truncation, character and pixel counts, and keyword highlighting.
Try it freeReadability Checker
Paste text and get Flesch reading ease, grade level, sentence length, passive voice and word count. Plus an answer-readiness score showing how easily AI engines can quote it.
Try it freeKeyword Density Checker
Paste text or content and see word count, keyword density for 1, 2 and 3-word phrases, and whether your target keyword appears in the first 100 words.
Try it freeTechnical SEO
Crawl, redirect and sitemap utilities for keeping your site indexable.
Redirect Checker
Enter any URL and trace every hop: status codes, redirect chains, loops, HTTP to HTTPS, www and trailing-slash issues. Shows the final URL and total hops.
Try it freeXML Sitemap Generator
Enter your homepage and get a valid sitemap.xml. Crawls internal links up to 200 pages, skips noindex and non-HTML URLs, and outputs a file ready for Search Console.
Try it freeLocal & tracking
Reviews, campaign links and the plumbing that shows which marketing actually works.
Google Review Link Generator
Create a direct link that opens the Google review box for your business, plus a printable QR code. Paste your Place ID or Business Profile review link. No login, no watermark.
Try it freeUTM Link Builder
Build tagged campaign URLs for GA4 in seconds. Source, medium, campaign, term and content with presets for Google Ads, Meta, email and QR codes. Copy-ready, no signup.
Try it freeCalculators
Put numbers on the decision before you spend.
Website ROI Calculator
Estimate the revenue lift from an optimised website using industry benchmarks for your trade. Compare traditional search and AI-driven traffic projections in two minutes.
Try it freeWebsite Cost Estimator
Get a realistic website cost range in 60 seconds based on site type, pages, features and timeline. Built from real Australian agency pricing, no email required.
Try it freeGuides & checklists
Printable playbooks for doing the work yourself.
AI Visibility Playbook 2026
The free PDF playbook: how Australian businesses get found, trusted and recommended by ChatGPT, Google AI and other answer engines. Five pillars, a 5-minute test.
Solar AEO / GEO Checklist
Interactive 6-phase checklist for solar installers: entity setup, machine-readable site, core pages, question content, off-site mentions and monthly citation testing.
Dental AEO / GEO Checklist
Interactive 6-phase, AHPRA-aware checklist for dental practices: entity setup, treatment and suburb pages, patient questions, off-site trust and citation testing.
Free SEO tools: common questions
Are these SEO tools really free?
Yes. Every tool on this page runs without an account, email or credit card. Most run entirely in your browser. The live checkers (citation checker, visibility audit, crawler checker, redirect checker, sitemap generator) fetch your site in real time and store nothing.
What is an AI SEO tool?
A tool that measures or improves how AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews read, trust and cite your website. Classic SEO tools check rankings in Google's ten blue links; AI SEO tools check whether you get recommended in the answer itself.
Which tool should I start with?
Run the AI Citation Checker to see whether ChatGPT and Perplexity recommend you today, then the AI Visibility Audit to see why. The audit's fix list points at the generators (schema, FAQ, robots.txt, llms.txt) that close each gap.
Do these tools work for sites outside Australia?
Yes. The checks are the same for any site. Benchmarks in the ROI and cost calculators are Australian, and the citation checker's prompts default to Australian cities, but you can enter any location.