9 free tools · no signup

Free GEO tools for the answer era.

Find out whether ChatGPT recommends you, fix what stops it, and keep the technical basics tight. 9 tools across AI visibility, schema and reviews. 4 new this month.

AI search visibility

Find out whether ChatGPT, Perplexity and Google AI can read, trust and cite your site.

60 secFlagship

AI Citation Checker

Live test whether ChatGPT and Perplexity cite your business. Submit up to 5 prompts, see your citation share, competitor brands and exact response excerpts.

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10 sec10 sec audit

AI Visibility Audit

Real audit of any website's AI search readiness. Crawler access, llms.txt, schema, sitemap, on-page citability, security. Letter grade in 10 seconds.

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30 secTrack citations

Prompt Panel Generator

Generate 30 customer-shaped prompts (branded, category and long-tail) to track your AI citation share in ChatGPT, Perplexity and Gemini, as we do for clients.

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30 secAI ready

llms.txt Generator

Generate a working llms.txt from your sitemap in seconds. It crawls your pages, pulls real titles and descriptions, and outputs a file for your site root.

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5 secNew

AI Crawler Checker

Check whether your robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended and 8 other AI crawlers, with the exact rule behind each verdict.

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1 minNew

Robots.txt Generator

Build a correct robots.txt in seconds: toggle GPTBot, ClaudeBot, PerplexityBot and other AI crawlers, set rules per bot and add your sitemap.

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Schema & on-page

Structured data and on-page checks that make pages easy for answer engines to quote.

2 minCode utility

LocalBusiness Schema Generator

Build valid LocalBusiness JSON-LD as you type: address, phone, hours, services and ratings, ready to paste into your site and test in Google's validator.

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30 secNew

FAQ Schema Generator

Turn your questions and answers into valid FAQPage JSON-LD in seconds. Live preview, copy-ready code, and the rules Google and AI engines apply to FAQ markup.

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Local & tracking

Reviews, campaign links and the plumbing that shows which marketing actually works.

1 minNew

Google Review Link Generator

Create a direct link that opens the Google review box for your business, plus a print-ready QR code. Paste your Place ID or Business Profile review link.

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Guides & checklists

Printable playbooks for doing the work yourself.

Free PDF

AI Visibility Playbook 2026

The free PDF playbook: how businesses get found, trusted and recommended by ChatGPT, Google AI and other answer engines. Five pillars, a 5-minute test.

Solar installers

Solar AEO / GEO Checklist

A 6-phase checklist for solar installers: entity setup, a machine-readable site, core pages, question content, off-site mentions and monthly AI tests.

Questions

Free SEO tools: common questions

Are these SEO tools really free?

Yes. Every tool on this page runs without an account, email or credit card. Most run entirely in your browser. The live checkers (citation checker, visibility audit, crawler checker) fetch your site in real time and store nothing.

What is a GEO tool?

A generative engine optimization (GEO) tool, sometimes called an AI SEO tool, measures or improves how AI engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews read, trust and cite your website. Classic SEO tools check rankings in Google's ten blue links; GEO tools check whether you get recommended in the answer itself.

Which tool should I start with?

Run the AI Citation Checker to see whether ChatGPT and Perplexity recommend you today, then the AI Visibility Audit to see why. The audit's fix list points at the generators (schema, FAQ, robots.txt, llms.txt) that close each gap.

Who are these tools for?

Any business that wants to be recommended by AI. The example prompts lean toward the three industries we work with (solar companies, moving companies and wedding vendors), but every check works for any site in any market. Enter your own business, city and category.

See the full picture of who AI recommends in your market.

The audit goes deeper than any tool. We test the questions your customers ask across ChatGPT, Perplexity and Google AI, show who gets named instead of you, and hand you the fix list.

Get my free GEO audit Book a call with Ned