SEO & GEO for solar companies

Be the installer AI trusts.

Before a homeowner spends thousands on solar and batteries, they ask ChatGPT which installer to trust. We make sure it names your company, using the kind of specific, technical content that earned one installer 923 clicks from a single battery review.
Keystones Energy Solutions website
Keystones Energy Solutions
Solar installer
33
Qualified inquiries
1,531
Organic clicks
923
Clicks from one battery review
Two services, one plan

How we get your business found on Google and recommended by AI

Found on Google

SEO for solar companies

Orkkid's SEO for solar companies gets installers ranking for the searches homeowners make before a solar or battery purchase, from equipment comparisons to finding a local installer.

  • Technical content: batteries, panels, system comparisons
  • Residential, commercial and off-grid service pages
  • Service-area pages for where you install
  • Google Business Profile and reviews
  • A qualifying inquiry flow with tracking
Recommended by AI

GEO for solar companies

Orkkid's GEO (generative engine optimization) for solar companies gets installers named when homeowners ask ChatGPT, Perplexity or Google AI which solar company to trust or which battery to buy.

  • A monthly prompt panel for the questions homeowners ask AI
  • Specific content AI can quote and verify
  • Consistent data across Google, EnergySage, SolarReviews and directories
  • Reviews and mentions that build trust
  • Schema, AI crawler access and llms.txt
What we offer

What's included

Everything a solar company needs to get named by AI and found on Google, run as one program.

01

AI recommendation audit

We ask ChatGPT, Perplexity, Gemini and Google AI Mode what homeowners ask: best solar installers in your area, which battery to buy, whether off-grid is worth it, who to trust. You see who gets named and why.

02

Technical content homeowners trust

Battery reviews, system comparisons, incentive explainers, written by people who install the stuff. For Keystones, one battery review earned 923 clicks from 26,817 impressions, 60% of all the site's clicks.

03

Clear residential, commercial and off-grid paths

Separate pages for each kind of buyer, so AI engines and homeowners can tell exactly what you do. Keystones' segmented service pages earned 35,531 impressions.

04

Service-area pages

Pages for the suburbs and towns you install in, with local detail that earns its place. Keystones' 30+ location pages earned 18,891 impressions.

05

Qualifying inquiry flow

A multi-step form that asks the right questions, so leads arrive half-qualified and your team spends time on real projects. Keystones counted 33 qualified inquiries through the site.

06

Monthly AI + Google reporting

Your prompt panel re-run every month across every engine, alongside rankings and inquiries. We report on qualified inquiries, because in solar that is the number that pays.

How it works

What working with us looks like

  1. 01

    Ask AI what your customers ask

    We build a panel of the real questions your buyers type into ChatGPT, Perplexity, Gemini and Google AI Mode, run it, and record who gets named. That is your baseline, and your competitors' too.

  2. 02

    Find why they're named and you're not

    Reviews, listings, service pages, the sources each engine cites. We trace every recommendation back to the evidence behind it, so each fix targets the reason a competitor gets named.

  3. 03

    Build the evidence

    Service and location pages AI can quote, consistent business data everywhere engines check, review and mention building, schema, and AI crawler access. Shipped in fortnightly sprints.

  4. 04

    Re-run the panel every month

    Same questions, same engines, every month. You see which answers now name you, which still name a competitor, and what we are doing about it. Plus Google rankings and leads.

Why us

Why solar companies work with us

Here's what you can count on from the first week.

  • A solar case study backed by real Search Console data
  • Content specific enough for AI to quote and homeowners to trust
  • Separate paths for residential, commercial and off-grid buyers
  • Inquiries that arrive half-qualified
  • Success measured in qualified inquiries and booked installs
  • You work directly with Ned, the founder
  • Simple month-to-month terms
Ned Mehic, founder of Orkkid

Ned Mehic

Founder, Orkkid

Tell us where you want to compete.

We'll show you exactly how to get there. You'll work directly with Ned, the founder.

Client results

What our clients say

“Since the rebuild, we've seen a noticeable improvement in lead generation and the quality of enquiries coming through.”
Dan WaltersDan WaltersOwner, Keystones Energy Solutions
“The design perfectly captures our brand, and our clients are finding it much easier to explore our services.”
Gina BalicGina BalicFounder, Ghost Booth Events
“We are now consistently receiving high-quality inquiries through both traditional SEO and AEO.”
Lakshane FonsekaLakshane FonsekaOwner, Uprise Digital
“We know SEO takes time, but we're already seeing positive signs and improvements.”
AdiAdiOwner, Avant Garde Moving
FAQ

Frequently asked questions

What does SEO for solar companies include?

Our SEO for solar companies covers technical content homeowners trust (battery reviews, system comparisons), separate residential, commercial and off-grid service pages, service-area pages, Google Business Profile and reviews, and a qualifying inquiry flow. For Keystones Energy, one battery review alone drove 923 clicks.

What is GEO for solar companies?

Generative engine optimization (GEO) is the work of getting your solar company named when homeowners ask AI tools like ChatGPT, Perplexity and Google AI Mode which installer to trust or which battery to buy. It builds on solar SEO: the technical content, service pages, reviews and listings that rank you on Google are the same evidence AI engines check before they recommend an installer.

Why does solar suit GEO so well?

Solar is a high-ticket, research-heavy purchase. Homeowners ask a lot of questions before they call anyone, and more of those questions now go to AI assistants. The installer whose content answers them, and whose reviews and listings back it up, is the one that gets named.

What results did Keystones Energy get?

Over sixteen months of Google Search Console data: 1,531 organic clicks, 119,686 impressions across 89 ranking pages, and 33 qualified solar inquiries through the website (owner-reported). One battery review drove 923 clicks, 60% of the total.

Do you work with solar companies outside the area in the case study?

Yes. Keystones is a single-region installer, which is exactly the situation most solar companies are in. We work remotely with solar installers across English-speaking markets.

How long until I see more solar inquiries?

Live-search AI engines can pick up new content within weeks. Google rankings and AI brand associations build over three to six months. Solar decisions take time too, so the content works across a long research cycle; count qualified inquiries, not just visits.
From the blog

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See which solar companies AI recommends near you

Your free GEO audit shows what ChatGPT, Perplexity and Google AI tell homeowners researching solar in your area, and what it will take to get your company recommended.