How Avant Garde Moving built a 2.56 million-impression search presence and a quote system that has tracked 2,833 leads
In short
Avant Garde Moving is a premium New York City mover competing against aggregators and low-cost operators. Orkkid rebuilt the entire website, the lead capture and quoting system, and wrote or restructured dozens of service and money pages. Between 29 April 2025 and 28 August 2026 the site recorded 6,737 clicks and 2.56 million impressions from Google Search across 237 pages, and as of August 2026 the lead capture system has processed 2,833 lead entries, each tracked from first touch to quote request with proper channel attribution.
- 2,833
- lead entries processed
- 6,737
- organic clicks
- 2.56M
- search impressions
- 36
- service and money pages ranking
as of August 2026, with channel attribution
16 months, Google Search Console
237 ranking URLs
954,574 impressions between them
- Client
- Avant Garde Moving
- Industry
- Moving & Relocation
- Services
- Web design, Development, Lead capture & quoting system, SEO, Content strategy
- Built with
- Next.js, React, TypeScript, Tailwind CSS
- Period
- 29 April 2025 to 28 August 2026 (Google Search Console); lead system live through August 2026
- Location
- New York City, USA
- Live site
- avantgardemoving.com
Where Avant Garde Moving started
Avant Garde Moving is a careful, premium moving service in one of the most competitive local-search markets on earth: New York City, where aggregators and low-cost movers dominate every query. The previous website looked indistinguishable from any cheap mover, which forced every conversation to start with price, and the business had no way of knowing where its enquiries actually came from. We rebuilt the whole website, built a lead capture and quoting system with end-to-end attribution, and wrote or restructured dozens of service, location and money pages so the site could compete for the searches that matter: fine art movers, white glove moving, packing, long-distance and commercial moves.
The work, step by step
- 01
Full website rebuild, trust first
Real team photos, certifications, insurance details, and the process explained up front so visitors understand what they are paying for before they ask. Built on Next.js for the phones people search on mid-move.
- 02
Lead capture and quoting system
A guided multi-step quote flow that captures move details, sets price expectations early and pre-qualifies before the enquiry reaches the team. Every submission is tracked from first touch through each step of the quote request, with channel attribution, so the business knows exactly which pages and sources produce jobs.
- 03
Dozens of service and money pages
Dedicated, rewritten pages for fine art movers, white glove moving, packing and unpacking, piano and pool table moving, antique furniture, storage, commercial, overseas and long-distance moves. Thirty-six of these pages now rank, with 954,574 impressions between them.
- 04
Location depth across the metro
Fifty-six location pages covering Manhattan, Brooklyn, Queens, Westchester, Long Island, Connecticut and their neighbourhoods, from Tribeca to Greenwich, earning 216,002 impressions for local searches.
- 05
Content for the decisions before the move
Guides on moving insurance, building rules and certificates of insurance, closing timelines, NYC-to-suburbs and NYC-to-Florida moves. Seventy-two posts recorded 1,952 clicks; the NYC vs Connecticut cost guide alone earned 560 clicks from 140,473 impressions.
Sixteen months of Google Search data, and a lead system that counts
Search figures are from the avantgardemoving.com Google Search Console property for 29 April 2025 to 28 August 2026, totalled across page URLs (anchor-fragment and image URLs excluded to avoid double counting). New York City is a saturated market, so impressions run high and click-through rates run low; the numbers that matter most are the lead entries the system captured and attributed.
| Lead entries processed by the quote system | 2,833 (as of August 2026) |
|---|---|
| Total organic clicks | 6,737 |
| Total impressions | 2,558,502 |
| Pages receiving impressions | 237 |
| Homepage | 2,646 clicks from 205,881 impressions |
| Service and money pages (36) | 933 clicks, 954,574 impressions |
| Location pages (56) | 216,002 impressions |
| Blog guides (72) | 1,952 clicks, 539,397 impressions |
| Quote and contact pages | 102 clicks from search alone |
- As of August 2026 the lead capture system has processed 2,833 lead entries, each tracked through every step of the quote request with channel attribution, so the business can see which pages and sources actually produce jobs.
- The homepage earned 2,646 clicks from 205,881 impressions: branded and direct-intent traffic that a look-alike budget mover could not have attracted.
- Thirty-six rewritten service and money pages now rank for the high-value searches, from fine art movers (106,548 impressions) to long-distance, packing and commercial moving.
- Fifty-six location pages give the business a presence across Manhattan, Brooklyn, Queens, Westchester, Long Island and Connecticut.
- Decision-stage guides on insurance, building rules and closing timelines bring in movers-to-be before they have chosen a company.
Top pages by clicks
| Page | Clicks | Impressions |
|---|---|---|
| Homepage | 2,646 | 205,881 |
| Blog: NYC vs Connecticut cost of living and moving guide | 560 | 140,473 |
| Blog: Moving insurance explained (NYC) | 286 | 59,538 |
| Blog: Moving before or after house closing | 270 | 66,615 |
| Service: Fine art movers | 230 | 106,548 |
| Blog: NYC building rules and COI requirements | 158 | 52,954 |
| Service: White glove moving | 158 | 49,236 |
| Service: Packing and unpacking | 77 | 65,938 |
| Location: Brooklyn | 34 | 81,690 |
Source: Google Search Console export, avantgardemoving.com, 29 Apr 2025 to 28 Aug 2026 (page-level totals, fragments excluded). Lead count from the site's own lead capture system, August 2026.
The lessons that transfer to your business
Attribution turns marketing into a system
Once every quote request carries its source and every step of the journey, the question stops being whether the website works and becomes which page to improve next. That is what 2,833 tracked entries make possible.
In a saturated market, money pages earn impressions long before clicks
Thirty-six service pages earned nearly a million impressions at a low click-through rate. That is what competing in New York looks like: you have to be present in the results for months before the clicks and quotes follow.
Decision content catches movers before they choose
Someone reading about certificates of insurance or closing timelines has a move coming. Owning those questions puts a premium mover in the conversation before the price comparison starts.
Premium positioning is a design decision
Certifications, real people and a transparent process on the page change the first question from how much to how do you handle my things. The quote flow then filters for the customers who value that.
Frequently asked
What results did Avant Garde Moving get?+
Between 29 April 2025 and 28 August 2026 the website recorded 6,737 clicks and 2,558,502 impressions from Google Search across 237 pages, with the homepage alone earning 2,646 clicks. As of August 2026 the lead capture and quoting system Orkkid built has processed 2,833 lead entries, each tracked with channel attribution.
What did Orkkid build for Avant Garde Moving?+
A complete website rebuild, a lead capture and quoting system that tracks every step of a quote request with proper attribution, and dozens of written or restructured service, money and location pages covering fine art movers, white glove moving, packing, storage, commercial, overseas and long-distance moving across the New York metro.
Why is the click-through rate low?+
New York City moving searches are dominated by aggregators, directories and national brands, so a local mover earns a large volume of impressions for every click. The site appeared in results 2.56 million times in sixteen months; the meaningful measure is the 2,833 lead entries the quote system captured, not the ratio.
How does the lead attribution work?+
Every quote request records where the visitor came from and each step they completed in the multi-step form, so the business can see which channels and pages produce enquiries and which enquiries turn into jobs. It replaces guesswork about whether marketing works with a record of what actually happened.
Which pages drive the most traffic?+
The homepage (2,646 clicks), the NYC vs Connecticut cost-of-living guide (560), the moving insurance guide (286), the house closing timeline guide (270), the fine art movers service page (230) and the NYC building rules and COI guide (158).
Does Orkkid work with businesses outside Australia?+
Yes. Avant Garde Moving is based in New York City. Orkkid is an Australian agency that works with service businesses in Australia and internationally, and the playbook is the same: trust-led pages, a quote system with attribution, and content that owns the decisions customers make before they buy.
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