How Ginger Films put the films first and made the price point make sense
In short
Ginger Films makes cinematic wedding films. The previous website buried the work two clicks deep behind generic copy. Orkkid rebuilt the site around the films: full-bleed video on the homepage, a filterable portfolio optimised for mobile playback, a refreshed visual identity that matches the price point, and a short, friction-free enquiry form.
- Client
- Ginger Films & Content
- Industry
- Wedding Cinematography
- Services
- Web design, Visual identity, Development
- Built with
- Next.js, React, TypeScript, Tailwind CSS
- Period
- Rebuild launched 2024
- Live site
- gingerfilm.com.au
Where Ginger Films & Content started
Ginger Films makes cinematic wedding films for couples who want the day documented properly. The previous site treated the films as an afterthought, with the work buried two clicks deep behind generic copy. We rebuilt the entire site around the films, with refined typography, clean motion, and a portfolio that loads fast on the phones couples actually browse on.
The work, step by step
- 01
Film-forward layout
Full-bleed video on the home page and dedicated pages so the work is what visitors meet first, not a sales pitch about the work.
- 02
Filterable portfolio
A clean gallery with filters by venue type and style, video embeds optimised for mobile so the films do not stutter or buffer.
- 03
Lightweight enquiry
Short enquiry form capturing wedding date, venue, and package interest. No long forms, no friction.
- 04
Refined visual identity
Typography and palette refresh that matches the cinematic quality of the films and the price point of the service.
What changed for Ginger Films & Content
- A portfolio site where the films are the first thing visitors meet
- Brand identity that finally matches the work and the price point
- Smooth mobile experience for couples browsing on a phone
- A short, friction-free enquiry flow
The lessons that transfer to your business
For creative services, the work is the argument
Couples decide on a cinematographer by watching films, not reading about them. Every click between the visitor and the work is a lost booking.
Mobile video performance is a conversion issue
A film that buffers on a phone reads as a slow business. Optimised embeds keep the portfolio playing where couples actually browse.
Frequently asked
What was wrong with the previous Ginger Films website?+
The films were buried two clicks deep behind generic copy, the identity did not match the cinematic quality of the work, and the portfolio struggled on mobile. The site under-sold a premium service.
What did the rebuild change?+
Full-bleed video on the homepage, a filterable portfolio with mobile-optimised embeds, a refreshed typography and palette, and a short enquiry form capturing date, venue and package interest.
Find out if AI recommends your business, and what it would take.
Free AI visibility audit: the real questions your customers ask, tested across ChatGPT, Perplexity and Google AI, with the businesses currently winning them.