How Ginger Films put the films first and made the price point make sense
Ginger Films makes cinematic wedding films. The previous website buried the work two clicks deep behind generic copy. Orkkid rebuilt the site around the films: full-bleed video on the homepage, a filterable portfolio optimized for mobile playback, a refreshed visual identity that matches the price point, and a short, friction-free inquiry form.
- Client
- Ginger Films & Content
- Industry
- Wedding Cinematography
- Services
- Web design, Visual identity, Development
- Built with
- Next.js, React, TypeScript, Tailwind CSS
- Period
- Rebuild launched 2024
- Live site
- gingerfilm.com.au
Where Ginger Films & Content started
Ginger Films makes cinematic wedding films for couples who want the day documented properly. The previous site treated the films as an afterthought, with the work buried two clicks deep behind generic copy. We rebuilt the entire site around the films, with refined typography, clean motion, and a portfolio that loads fast on the phones couples actually browse on.
The work, step by step
- 01
Film-forward layout
Full-bleed video on the home page and dedicated pages so visitors meet the work first.
- 02
Filterable portfolio
A clean gallery with filters by venue type and style, video embeds optimized for mobile so the films do not stutter or buffer.
- 03
Lightweight inquiry
A short inquiry form that captures the wedding date, venue and package interest.
- 04
Refined visual identity
Typography and palette refresh that matches the cinematic quality of the films and the price point of the service.
What changed for Ginger Films & Content
- A portfolio site where the films are the first thing visitors meet
- Brand identity that finally matches the work and the price point
- Smooth mobile experience for couples browsing on a phone
- A short, friction-free inquiry flow
The lessons that transfer to your business
For creative services, the work is the argument
Couples choose a cinematographer by watching their films, so every click between the visitor and the work costs bookings.
Mobile video performance is a conversion issue
A film that buffers on a phone reads as a slow business. Optimized embeds keep the portfolio playing where couples actually browse.
Frequently asked
What was wrong with the previous Ginger Films website?
What did the rebuild change?
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