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Healthcare

How Proctopal made health tracking intuitive

Proctopal
Industry

Healthcare

Timeline

10 weeks

Services

App Interface Design, UX Research

Tech

Next.js, React, TypeScript

WebsiteVisit site
Results

Key metrics

3.2x
User Engagement
Increase in daily active users after redesign
60%
Better Retention
Improvement in 30-day user retention
4.7
App Store Rating
Average rating after the redesign
The Challenge

Proctopal needed an intuitive health platform that made complex health data accessible and actionable for everyday users.

  • 1Complex health data overwhelmed non-technical users
  • 2Previous interface had low engagement and high drop-off
  • 3No clear onboarding flow for new users
  • 4Medical information needed to be accurate yet approachable
Our Solution

We designed a clean, approachable interface that simplifies health tracking while maintaining medical accuracy.

  • 1
    Simplified Dashboard

    Clean, card-based layout that surfaces the most important health metrics at a glance.

  • 2
    Guided Onboarding

    Step-by-step onboarding that personalizes the experience based on health goals.

  • 3
    Actionable Insights

    Plain-language recommendations instead of raw data, making health info understandable.

  • 4
    Accessible Design

    WCAG-compliant interface with high contrast, clear typography, and intuitive navigation.

Impact

Before vs. After

Daily Active Users
1,2003,840
3.2x
30-Day Retention
25%40%
+60%
Onboarding Completion
35%78%
+123%
Process

Project timeline

1

Research

2 weeks

User interviews, health data analysis, and persona development

2

Design

4 weeks

Wireframes, prototyping, and usability testing

3

Development

3 weeks

Frontend implementation and API integration

4

Launch

1 week

Beta testing, iteration, and public release

Your turn

Ready for results like these?

Let's discuss how we can help your business achieve similar growth through strategic design and development.