Proctopal
A clean health platform that surfaces the right information at the right moment.
Visit proctopal.com
- Year
- 2024
- Industry
- Healthcare Platform
- Services
- UI design, UX research, Frontend development
- Live site
- proctopal.com
The brief
Proctopal is a health platform that helps users track and act on their data. The previous interface buried the most useful insights under raw clinical detail, which created a steep learning curve and high drop-off in onboarding. We redesigned the interface from scratch around clarity and guided action.
What we built
The site that finally reflects the standard of the work.
Card-based dashboard
The most relevant health metrics surface first, in plain language. The deeper data is one click away, not the front door.
Guided onboarding
A short, personalised onboarding flow that adapts to the user's stated health goals and skips what is not relevant.
Plain-language insights
Recommendations are written in everyday language with the underlying data available on demand. No jargon as the default state.
Accessibility-first build
Built to WCAG standards from the start: high contrast, clear typography, keyboard navigation, screen-reader friendly structure.
Outcomes
What changed when the new site went live.
- A first-run experience that does not require a manual
- Dashboard that prioritises action over data dump
- Plain-English recommendations instead of raw clinical detail
- Interface that holds up under accessibility and regulatory expectations
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