How Uprise Digital more than doubled its organic clicks and nearly tripled its search visibility in a year
- +125%
- organic clicks year on year
- 2.9x
- search impressions year on year
- 78,615
- AI answer impressions
- 5,522
- organic clicks
Jul to Sep 2026 vs Jul to Sep 2025
same three months
Google AI features, 18 May to 30 Oct 2026
16 months, Google Search Console
Between 1 July 2025 and 30 October 2026, uprisedigital.com.au recorded 5,522 clicks and 3.74 million impressions from Google Search. Comparing July to September 2026 with the same months of 2025, organic clicks rose 125%, from 594 to 1,335, and impressions grew 2.9 times, from 377,949 to 1,090,573. Google’s generative AI features report shows Uprise pages appearing 78,615 times in AI answers between 18 May and 30 October 2026, up 85% from the first four weeks to the last. Orkkid runs SEO and AEO (answer engine optimization) for the Melbourne agency, which its founder says now receives high-quality inquiries from both Google and AI search.
- Client
- Uprise Digital
- Industry
- Marketing Agency
- Services
- SEO, AEO, Search strategy
- Built with
- WordPress
- Period
- 1 July 2025 to 30 October 2026 (Google Search Console)
- Location
- Melbourne, Victoria
- Live site
- uprisedigital.com.au
Where Uprise Digital started
Uprise Digital is a Melbourne agency that runs SEO, AI search, Google Ads, Meta ads and landing pages for Australian businesses. Marketing agencies compete for clients in one of the most crowded search markets in the country, against hundreds of other agencies that all know how search works. Lakshane Fonseka, the founder, was candid that the competition worried him before we started. We built a strategy for Uprise’s market, set realistic expectations from the outset, and ran SEO and AEO together so the agency would be found in Google and named in AI answers.
The work, step by step
- 01
A strategy built for Uprise’s market
A plan shaped around the searches Uprise’s buyers make and the agencies already ranking for them, so effort went where the agency could realistically win.
- 02
Realistic expectations from the start
Lakshane was taken through how SEO and AEO work and what timelines to expect before work began, so progress could be judged against an honest baseline.
- 03
SEO and AEO as one program
Google rankings and AI answer visibility were worked on together. Google’s own report now shows 310 Uprise pages appearing in its AI features, and the founder reports that high-quality inquiries arrive through both channels.
Inside the new uprisedigital.com.au
Sixteen months of Google Search data
Every number below comes from the uprisedigital.com.au Google Search Console domain property for 1 July 2025 to 30 October 2026. The year-on-year figures compare the same three months a year apart, which removes seasonal swings from the comparison.
| Total organic clicks | 5,522 |
|---|---|
| Total impressions | 3,740,376 |
| Clicks, Jul to Sep 2025 vs 2026 | 594 to 1,335 (up 125%) |
| Impressions, Jul to Sep 2025 vs 2026 | 377,949 to 1,090,573 (2.9x) |
| Monthly clicks, second half of 2025 | 168 to 251 |
| Monthly clicks, March to October 2026 | 405 to 470 |
| Searches for “uprise digital” | 1,933 clicks at average position 1.8 |
| Impressions in Google’s generative AI features | 78,615 (18 May to 30 Oct 2026) |
| AI features, first 28 days vs last 28 days | 9,048 to 16,727 (up 85%) |
| Pages shown in AI features | 310 |
- Organic clicks more than doubled year on year: 1,335 from July to September 2026 against 594 in the same months of 2025.
- Search visibility nearly tripled over the same comparison, from 377,949 impressions to 1,090,573.
- Monthly clicks have stayed above 400 every month since March 2026, against 168 to 251 a month in the second half of 2025.
- Agency comparison guides put Uprise in front of businesses shortlisting agencies: three guides to agencies in Melbourne and Sydney recorded 1.41 million impressions between them.
- Searches for the agency by name earned 1,933 clicks at an average position of 1.8.
- Uprise pages appeared 78,615 times in Google’s AI features from 18 May to 30 October 2026, climbing from 9,048 impressions in the first 28 days to 16,727 in the last 28. The guide to Google Ads agencies in Brisbane led with 5,259, followed by the Sydney Google Ads guide (5,218) and the Melbourne Google Ads page (4,900).
Top pages by clicks
| Page | Clicks | Impressions |
|---|---|---|
| Homepage | 2,316 | 49,138 |
| Blog: Social media agencies in Melbourne | 269 | 309,606 |
| Blog: Awareness or conversion campaigns | 227 | 32,260 |
| About us | 194 | 12,261 |
| Blog: Digital marketing agencies in Sydney | 123 | 633,907 |
| Blog: Website conversion rate | 106 | 43,093 |
| Blog: Digital marketing agencies in Melbourne | 105 | 471,227 |
| Blog: Social media platforms | 104 | 17,408 |
Source: Google Search Console, uprisedigital.com.au domain property, web search, 1 Jul 2025 to 30 Oct 2026; generative AI features report (beta), 18 May to 30 Oct 2026. Inquiry quality as described by the founder.
The lessons that transfer to your business
Compare the same months a year apart
Agency demand rises and falls through the year. Comparing July to September against the same months a year earlier shows the real change: clicks up 125% and impressions up 2.9 times.
Impressions lead, clicks follow
Visibility grew faster than clicks, which is how search growth usually starts. A site first appears for new searches low on the page, then earns clicks as those positions improve.
In a crowded market, honesty about timelines matters
Agencies know how SEO works, and so do their competitors. Setting expectations early meant progress was measured against a real baseline and the strategy had time to work.
SEO and AEO belong in one program
The pages that lead in Google’s AI features are the same agency guides and service pages that rank in its regular results. Working on both together is why inquiries now come from both sources.
“Hiring Ned has been an absolute game changer for our business. Coming into this, we didn't know the first thing about SEO, and truth be told, I was highly concerned because our industry is incredibly competitive. Fortunately, we found Ned, and he completely put those fears to rest. He devised a highly tailored strategy just for us, taking the time to educate us on the process and set realistic expectations. Not only has he delivered exactly what he promised, but he has also managed to make a serious dent in our competitive market, positioning us incredibly well. We are now consistently receiving high-quality inquiries through both traditional SEO and AEO. It has diversified our lead generation, and I have total confidence that he will continue to drive incredible results for us. We fully intend to work with Ned for the foreseeable future and cannot recommend him highly enough.”
Lakshane FonsekaOwner, Uprise DigitalFrequently asked
What results did Uprise Digital get from Google Search?
What did Orkkid do for Uprise Digital?
What is AEO?
How often does Uprise Digital appear in Google’s AI answers?
Why compare July to September instead of the whole period?
Where do the numbers come from?
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