How Zlatar Sofić’s rebuilt web shop earned 18,823 Google clicks in 15 weeks
- 18,823
- organic clicks
- 94,039
- search impressions
- 9,742
- AI answer impressions
- 4,043
- clicks from outside Bosnia
19 Jul to 30 Oct 2026, Google Search Console
average position 5.1
Google AI features, 333 pages
21% of the total, led by Croatia and Germany
Between 19 July and 30 October 2026, zlatarsofic.com recorded 18,823 clicks and 94,039 impressions from Google Search, a 20% click-through rate at an average position of 5.1. Orkkid rebuilt the Sarajevo jeweller’s online shop in Bosnian and English, with category pages, product pages that sell by material and size, and the SEO groundwork behind them. The rings and earrings categories rank around position 2, the shop appeared 9,742 times in Google’s AI answers, and 21% of clicks came from shoppers outside Bosnia and Herzegovina.
- Client
- Zlatar Sofić
- Industry
- Jewellery E-commerce
- Services
- Web design, E-commerce development, SEO
- Built with
- Next.js, React
- Period
- 19 July to 30 October 2026 (Google Search Console)
- Location
- Sarajevo, Bosnia and Herzegovina
- Live site
- zlatarsofic.com
Where Zlatar Sofić started
Zlatar Sofić is a family jewellery house on Gazihusrevbegova in Sarajevo’s old town, with three shops including one at Sarajevo International Airport. For fifteen years the family has made pieces under the Sofić S. brand, faithful replicas and modern designs based on jewellery found in the region from the 3rd century BC to the 20th century, developed with archaeologists and ethnologists. The jewellery is worn from Sarajevo to London, Stockholm and New York, so the website had to sell to all of those buyers. We rebuilt it as a full online shop in Bosnian and English and did the SEO work that lets people find it.
The work, step by step
- 01
A full web shop rebuild
Built on Next.js, with nine categories from rings and earrings to brooches, cufflinks and silk scarves, a full product catalogue and a cart. Free delivery on orders over 300 KM is shown on every page, so buyers know the threshold before they reach checkout.
- 02
Product pages that sell the story
Each piece carries its history. The Tvrtko ring, for example, is described as modelled on a 14th-century ring found at Arnautovići near Visoko. Buyers choose silver or gold-plated and their size on the page, with the price in KM.
- 03
Category pages built to rank
Category pages are the shop’s strongest search pages. Rings earned 1,954 clicks at an average position of 2.2 and earrings 1,429 clicks at 2.5, more than any single product page.
- 04
Bosnian and English
An English version serves tourists and the diaspora. One in five clicks came from outside Bosnia and Herzegovina, and the English homepage alone recorded 632 clicks from 12,127 impressions.
- 05
Search foundations
Structured data for the business, products and breadcrumbs, which Google reads as product snippets and breadcrumb trails in its results.
Inside the new zlatarsofic.com
Fifteen weeks of Google Search data
Every number below comes from the zlatarsofic.com Google Search Console domain property for 19 July to 30 October 2026, the full range of data the property holds. Clicks are visits from Google Search; impressions are how often the shop appeared in results.
| Total organic clicks | 18,823 |
|---|---|
| Total impressions | 94,039 |
| Average click-through rate | 20.0% |
| Average position | 5.1 |
| Homepage | 10,431 clicks from 53,094 impressions |
| Rings category | 1,954 clicks at average position 2.2 |
| Earrings category | 1,429 clicks at average position 2.5 |
| Clicks from outside Bosnia and Herzegovina | 4,043 (21%) |
| Impressions in Google’s generative AI features | 9,742 across 333 pages |
- People who search for the shop by name find it: searches such as “zlatara sofic” and “sofic nakit” rank at an average position of 1.1, with click-through rates above 70%.
- The shop also wins searches from people who have not chosen where to buy yet. “Zlatara sarajevo” (jewellery shop Sarajevo) earned 597 clicks at an average position of 2.6, and “zlatare sarajevo” and “zlatarna sarajevo” another 246.
- Traditional pieces rank on their own names. Searches for the belenzuka bracelet earned 311 clicks across “belenzuka”, “belenzuka narukvica” and “belenzuka cijena”, and the bracelet’s product page 754.
- One in five clicks, 4,043 in total, came from outside Bosnia and Herzegovina, led by Croatia (903), Germany (589), Serbia (434), Austria (327) and the United States (288).
- The shop appeared 9,742 times in Google’s AI features across 333 pages. After the homepage (3,649), the belenzuka bracelet page was shown most often (1,915), the same piece that ranks on its own name in regular results.
Top pages by clicks
| Page | Clicks | Impressions |
|---|---|---|
| Homepage | 10,431 | 53,094 |
| Category: Rings | 1,954 | 15,422 |
| Category: Earrings | 1,429 | 14,695 |
| All products | 1,265 | 15,069 |
| Product: Belenzuka bracelet | 754 | 6,639 |
| English homepage | 632 | 12,127 |
| Product: Srce Sarajeva brooch | 243 | 1,524 |
| Product: Nevjestinski ring | 211 | 1,496 |
Source: Google Search Console, zlatarsofic.com domain property, web search and generative AI features report (beta), 19 Jul to 30 Oct 2026. Query figures are for the individual queries named.
The lessons that transfer to your business
Heritage is a search asset
Pieces named for their history, like the belenzuka bracelet, match exactly what people type. That lets a single product page rank on its own name, and the same belenzuka page is the one Google’s AI answers show most after the homepage.
Category pages carry e-commerce SEO
The rings and earrings categories earned more clicks than any product page. Shoppers search for a type of jewellery before a specific piece, so the category page is where most of them land.
Plan for buyers abroad from day one
A fifth of the shop’s search traffic comes from outside the country. An English version and delivery terms shown up front give those buyers what they need to order.
Brand demand needs a shop to land on
The most common searches for the shop by name, such as “zlatara sofic”, turn into a click more than 70% of the time. A full catalogue gives that existing demand somewhere to go beyond a phone number and an address.
Frequently asked
What results did Zlatar Sofić get from Google Search?
What did Orkkid build for Zlatar Sofić?
Does the shop rank for searches that do not include its name?
Where do the shop’s search visitors come from?
Does Zlatar Sofić appear in Google’s AI answers?
Where do the numbers come from?
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