9 free tools · no signup

Free GEO tools for the answer era.

Find out whether ChatGPT recommends you, fix what stops it, and keep the technical basics tight. 9 tools across AI visibility, schema and reviews. 4 new this month.

AI search visibility

Find out whether ChatGPT, Perplexity and Google AI can read, trust and cite your site.

60 secFlagship

AI Citation Checker

Free ChatGPT rank tracker and AI citation checker: run up to 5 prompts live in ChatGPT and Perplexity and see if they recommend your business.

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10 sec10 sec audit

AI Visibility Audit

Free AI visibility checker: audit any site's AI search readiness (crawler access, llms.txt, schema, citability) and get a letter grade in 10 seconds.

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30 secTrack citations

Prompt Panel Generator

Generate 30 customer-shaped prompts for AI prompt tracking (branded, category and long-tail) to measure your citation share in ChatGPT, Perplexity and Gemini.

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30 secAI ready

llms.txt Generator

Free llms.txt generator: crawl your sitemap, pull real page titles and descriptions, and download a working llms.txt file for your site root in seconds.

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5 secNew

AI Crawler Checker

Free robots.txt checker for AI crawlers: test GPTBot, ClaudeBot, PerplexityBot, Google-Extended and 8 more bots and see the exact rule behind each verdict.

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1 minNew

Robots.txt Generator

Free robots.txt generator: build a valid robots.txt file in seconds, toggle GPTBot, ClaudeBot, PerplexityBot and other AI crawlers, and add your sitemap.

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Schema & on-page

Structured data and on-page checks that make pages easy for answer engines to quote.

2 minCode utility

LocalBusiness Schema Generator

Local business schema generator: build valid LocalBusiness schema markup in JSON-LD as you type, with address, hours, services and ratings, ready to paste.

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30 secNew

FAQ Schema Generator

Free FAQ schema generator: turn questions and answers into valid FAQPage JSON-LD in seconds, with live preview, a FAQ page schema example and Google's rules.

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Local & tracking

Reviews, campaign links and the plumbing that shows which marketing actually works.

1 minNew

Google Review Link Generator

Free Google review link generator: get the direct link to your Google review box and a printable Google review QR code from your Place ID or profile link.

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Guides & checklists

Printable playbooks for doing the work yourself.

Free PDF

AI Visibility Playbook 2026

The free PDF playbook: how businesses get found, trusted and recommended by ChatGPT, Google AI and other answer engines. Five pillars, a 5-minute test.

Solar installers

Solar AEO / GEO Checklist

A 6-phase checklist for solar installers: entity setup, a machine-readable site, core pages, question content, off-site mentions and monthly AI tests.

Questions

Free SEO tools: common questions

Are these SEO tools really free?

Yes. Every tool on this page runs without an account, email or credit card. Most run entirely in your browser. The live checkers (citation checker, visibility audit, crawler checker) fetch your site in real time and store nothing.

What is a GEO tool?

A generative engine optimization (GEO) tool, sometimes called an AI SEO tool, measures or improves how AI engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews read, trust and cite your website. Classic SEO tools check rankings in Google's ten blue links; GEO tools check whether you get recommended in the answer itself.

Which tool should I start with?

Run the AI Citation Checker to see whether ChatGPT and Perplexity recommend you today, then the AI Visibility Audit to see why. The audit's fix list points at the generators (schema, FAQ, robots.txt, llms.txt) that close each gap.

Who are these tools for?

Any business that wants to be recommended by AI. The example prompts lean toward the three industries we work with (solar companies, moving companies and wedding vendors), but every check works for any site in any market. Enter your own business, city and category.

See the full picture of who AI recommends in your market.

The audit goes deeper than any tool. We test the questions your customers ask across ChatGPT, Perplexity and Google AI, show who gets named instead of you, and hand you the fix list.

Get my free GEO audit Book a call with Ned