What is a better website actually worth?
Estimate the revenue lift from a properly optimised website using real industry benchmarks. See traditional vs AI-driven traffic projections.
What industry are you in?
Select your industry to get benchmarks tailored to your business.
How we calculate this
Our benchmarks are based on aggregate data from service business websites we've built and optimized. Conversion rates reflect the improvement from implementing conversion-focused design, clear CTAs, mobile optimization, fast load times, and local SEO. Individual results vary based on market, competition, and marketing efforts.
Website ROI Calculator: common questions
Where do the benchmark numbers come from?
Conversion rates, average job values and close rates are drawn from our client data across Australian trades and service businesses, cross-checked against published industry surveys. They are medians, so your result is a range, not a promise.
What does the AI-driven traffic projection mean?
The share of enquiries expected to come from ChatGPT, Perplexity and Google AI Overviews recommendations, based on current citation rates in your industry. Those leads convert at a higher rate because the customer arrives already convinced.
How do I turn this estimate into a real number?
Tag your enquiry sources with the UTM builder and track calls and forms for 60 days. Then rerun the calculator with your real conversion rate and job value.
Related free tools
Website Cost Estimator
Get a realistic website cost range in 60 seconds based on site type, pages, features and timeline. Built from real Australian agency pricing, no email required.
UTM Link Builder
Build tagged campaign URLs for GA4 in seconds. Source, medium, campaign, term and content with presets for Google Ads, Meta, email and QR codes. Copy-ready, no signup.
AI Citation Checker
Live test whether ChatGPT and Perplexity cite your business. Submit up to 5 prompts, see your citation share, competitor brands and exact response excerpts.